I hope you didn't bet a fortune on that.
Ground sentiment is very different from you perceived. In fact, most of the time, it is very different from forumers' perception.
Many people are falling into group thinking instead of having an independent objective assessment. Of course, newspaper report does affect sentiments. However such "gut feelings" normally fall short of reality.
For example, the constituency report on Friday tries to project the perception that the Malay residents in Tampines are still supportive of PAP. On the contrary, when we went down to the ground on Saturday, almost EVERY TABLE of Malay voters in the Muslim coffeeshop bought a copy of North Star from us. I would say that the Friday report has SPURRED a reaction from the Malay residents there to register their stand firmly and clearly to us that they are in fact very supportive of NSP in Tampines! We have met at least 50 Malay residents in one morning and 90% of them have responded very positively.
Not only the Malay residents reacted positively in defiance of the ST report, the Chinese residents have also reacted positively. The brand recognition of NSP is building up rapidly with even residents coming forward to greet us and buy our newspaper North Star. The truth is that after many rounds of walking about the neighbourhood, some even offer their praises on the various good articles written on North Star while asking us when they could get the next issue!
North Star has become one of the most effective medium which put forward our messages and views to our voters. Sales of North Star has increased in leaps and bounds ever since it has been revamped after Sebastian Teo became the President of NSP. It takes off to the new heights when sales tripled to 10,000 copies for this issue.
The next issue, which will be launched right after New Year, is going to be even more exciting with the inclusion of Malay articles credited to the formation of our Malay Bureau.
Our messages on HDB issues have proven to be very effective and they have gone viral on the ground as well as on New Media. In time to come, such messages will get deepen and entrenched.
On the other hand, our Malay Bureau has started helping out various individual families on the ground. Through this activism, we are able to keep tap on the pulses of the problems faced by the community.
I believe that in time to come, we will achieve what we have intended from the start, to win our first GRC.
Goh Meng Seng