GMS has tips about ........................................ tea.
3 d ·
Unexpected Sales of Golden Tips & Silver Tips
@ Geylang Serai Ramadan Bazaar
I was in a bit of dilemma when I was chosing the SKU of teas to be put on sale in this Geylang Serai Ramadan Bazaar. Initially, I only intended to sell the common Flavored Tea (mostly Fruit Tea) in this Bazaar.
Adding Loose Leaf Teas was an after thought. This was because from the data I get from my online sales, most people bought flavored tea in tea bags while very small percentage of customers bought loose leaf tea.
The tea culture in Singapore is still focused on convenient tea in tea bags.
Nevertheless, I just changed my mind and started to put loose leaf tea in my list.
However, I was struggling when it came to Tudor Golden Tips and Silver Tips.
These are the two most expensive teas I have in my stock. They are very light but extremely delicate in taste and beneficial to health. I don't suppose many people would know how to appreciate it and with that relatively high price tags, it's not something where most people would just "buy and try", unless they are already sophisticated tea drinkers who knows exactly what they are looking for.
I put 2 tins each of the tips in my inventory for this bazaar, just for show case. I didn't expect to sell any of these Tips in this Bazaar.
To my surprise, at this moment, I have sold them and had to replenish stock!
One of them who bought the Golden Tips was in a dilemma at first because she isn't really a avid tea drinker and it's not cheap just to "buy and try".
She didn't buy right on the spot but after she went back home to do some research on the health benefits of Golden Tips, she confirmed the purchase.
I didn't want to "hard sell" the Tips at all because they are not cheap and I was afraid most people would be disappointed with the taste as it's not like the usual strong tea we used to drink in Singapore. They are very light tea though very delicately fragrant. Most people who are conditioned to strong taste may find it too light for their liking.
Although these Tips have some unique claims on health benefits, but technically speaking, I would avoid listing them out myself else people may think I am exaggerating just to hard sell these expensive tea.
My friend is sensitive to caffeine and that's why I just say in passing remarks that Tips have lowest caffeine content among the teas I have. As usual, I also told her that it's very light in taste as well.
She didn't know the exact amount of Golden Tips to put for brew a cup at first. As Tips are very delicate, long and light, instead of the usual 1 tea spoon of BOP tea leaves for 1 cup, we will have to put at least 2 to 3 tea spoonful of tea leaves.
I was pretty surprised that she immediately experienced the positive responses in her body after drinking the Golden Tips. Most importantly, unlike other tea, Golden Tips didn't give her sleepless nights.
I am happy for her and she is definitely happy of making the right decision to buy that Golden Tips. She said she will be drinking Golden Tips every day!
Another sale of Silver Tips was made to a stranger whom I am not sure whether he is my FB follower or not.
He seems to know exactly what he wants. He asked me what tea do I have, I show him the Silver Tips. He just took a look at the Silver Tips, smell it and asked what's the price and for how many grams.
He seems to know that despite of the relatively high price as compared to other teas, my Silver Tips is actually priced at the low side as compared to other luxurious brand of Silver Tips.
Without second thought, no bargaining, he just bought it.
The purchase only took less than 5 minutes!
Frankly speaking, I was pretty stunned by this customer. I have never expected to meet such sophisticated customers in this Bazaar.
Top Grade Silver Tips like mine are sold at a price as high as $275 per 60g for some luxurious brands! Mine was just a third of that price with 10g more.
Only people who really know the tea and prices, will know they are having a great bargain already. Thus, he didn't even ask for discount!
This Bazaar is really a great experience with lots of surprises.