I think is not just people staying in freehold eating roti. Quite common in Malaysia, if you tavel back from work in Singapore to JB and pasessby City Square, from 6pm to 7pm, Lavender and Season' s breads sold out fast. Like wise in bukit indah, you could see the roti is the fast moving items too. Their local brand white bread is selling fast before Gardenia.
Talking about gardenia, I wont buy it again. notice that the crust always smeared with black stuff. Its not burnt bread - they never clean the baking grill and oven, so the grime and soot sticks to the bread. Found also small plastic films stuck to their buns - contacted them about these issues 2 mths ago - they promised to investigate & let me know within a week but its already 2 mths and still no news from them.