World Cup: National Council for Problem Gambling adds new twist to Andy ad campaign
PUBLISHED ON JUL 14, 2014 7:12 AM 3711 477 7 4
The National Council for Problem Gambling has added a clever twist to its World Cup ad campaign, after Germany clinched the championship. -- SCREENGRAB from NCPG website
The National Council for Problem Gambling (NCPG) has added a clever twist to its World Cup anti-gambling ad campaign, after Germany clinched the championship by beating Argentina 1-0.
The campaign centres on a boy, Andy, who wistfully hopes that Germany win the World Cup, because his father bet all the schoolboy’s savings on them. The campaign became the target of jokes and memes across the globe after Germany stormed into the final as favourites by thrashing hosts Brazil 7-1.
On Monday morning, the NCPG unveiled a new ad on its website. A boy asks Andy whether he got his money back after Germany won the World Cup.
But Andy, looking as depressed as ever, says, "No, dad never stops... he wants to bet one more time."
Maybe this was why NCPG used Germany in its ad campaign after all.