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Coffeeshop Chit Chat - Sg Belongs to Everybody Except Sporns?</TD><TD id=msgunetc noWrap align=right> </TD></TR></TBODY></TABLE><TABLE class=msgtable cellSpacing=0 cellPadding=0 width="96%"><TBODY><TR><TD class=msg vAlign=top><TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR class=msghead><TD class=msgbfr1 width="1%"> </TD><TD><TABLE border=0 cellSpacing=0 cellPadding=0><TBODY><TR class=msghead vAlign=top><TD class=msgF width="1%" noWrap align=right>From: </TD><TD class=msgFname width="68%" noWrap>makapa <NOBR></NOBR> </TD><TD class=msgDate width="30%" noWrap align=right>10:25 am </TD></TR><TR class=msghead><TD class=msgT height=20 width="1%" noWrap align=right>To: </TD><TD class=msgTname width="68%" noWrap>ALL <NOBR></NOBR></TD><TD class=msgNum noWrap align=right> (1 of 1) </TD></TR></TBODY></TABLE></TD></TR><TR><TD class=msgleft rowSpan=4 width="1%"> </TD><TD class=wintiny noWrap align=right>30700.1 </TD></TR><TR><TD height=8></TD></TR><TR><TD class=msgtxt>Mar 27, 2010
How YourSingapore tagline serves to connect with all
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I REFER to recent letters, including Mr Clinton Lim's ('Don't bark up the wrong tree'; March 15) and Mr Eugene Tan's (''Intense Asian experience''; March 15).
We are heartened that the launch of YourSingapore has generated interest and a healthy debate.
We agree with Mr Lim that the Singapore brand is world renowned for efficiency, integrity, safety and lately, leisure and entertainment; as well as Mr Tan's point that Singapore offers an intense Asian experience to visitors. These attributes form the essence of YourSingapore.
Indeed, Singapore has gained a strong reputation worldwide for its accessibility, efficiency, safety and convenience. In Singapore, everything works well. These are our unique strengths and they are what set us apart from other destinations.
Singapore's concentration of sights, sounds, tastes, cultures and attractions is packed into a compact, user-friendly, comfortable and accessible space. It is so easy to experience the richness of Singapore with everything well within reach. Singaporeans and visitors can personalise their unique Singapore experience according to their individual needs and interests.
This is how Singapore becomes 'Yours'. Anyone can enjoy Singapore easily and efficiently, on his own terms, in a language he understands, and within his comfort zone. To the visitor, Singapore can be a home away from home; a really welcoming and meaningful experience. Today's time-hungry visitors will appreciate the fact that they can achieve a lot in a short span of time. We believe no other Asian city can offer this.
YourSingapore is a sincere and welcoming invitation to visitors, as well as to Singaporeans and Singapore residents, to come and make Singapore yours. Experience Singapore in a personal way according to what you like, how and when you want to experience it.
In a digitally connected world where access to travel information is possible with a few mouse clicks, travellers are inclined to research options and make travel plans online. The new website, [URL="http://www.yoursingapore.com/"]www.yoursingapore.com[/URL], is a tool that enables visitors to personalise their itineraries according to their individual needs and desires, and to ultimately enhance their experience of Singapore.
We invite Singaporeans and residents to visit www.yoursingapore.com to experience the array of activities and attractions that Singapore offers, and to create your own itineraries as well as share your unique Singapore experiences with everyone else.
Ken Low
Assistant Chief Executive
Marketing Group
Singapore Tourism Board
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How YourSingapore tagline serves to connect with all
<!-- by line --><!-- end by line -->
<!-- end left side bar --><!-- story content : start -->
I REFER to recent letters, including Mr Clinton Lim's ('Don't bark up the wrong tree'; March 15) and Mr Eugene Tan's (''Intense Asian experience''; March 15).
We are heartened that the launch of YourSingapore has generated interest and a healthy debate.
We agree with Mr Lim that the Singapore brand is world renowned for efficiency, integrity, safety and lately, leisure and entertainment; as well as Mr Tan's point that Singapore offers an intense Asian experience to visitors. These attributes form the essence of YourSingapore.
Indeed, Singapore has gained a strong reputation worldwide for its accessibility, efficiency, safety and convenience. In Singapore, everything works well. These are our unique strengths and they are what set us apart from other destinations.
Singapore's concentration of sights, sounds, tastes, cultures and attractions is packed into a compact, user-friendly, comfortable and accessible space. It is so easy to experience the richness of Singapore with everything well within reach. Singaporeans and visitors can personalise their unique Singapore experience according to their individual needs and interests.
This is how Singapore becomes 'Yours'. Anyone can enjoy Singapore easily and efficiently, on his own terms, in a language he understands, and within his comfort zone. To the visitor, Singapore can be a home away from home; a really welcoming and meaningful experience. Today's time-hungry visitors will appreciate the fact that they can achieve a lot in a short span of time. We believe no other Asian city can offer this.
YourSingapore is a sincere and welcoming invitation to visitors, as well as to Singaporeans and Singapore residents, to come and make Singapore yours. Experience Singapore in a personal way according to what you like, how and when you want to experience it.
In a digitally connected world where access to travel information is possible with a few mouse clicks, travellers are inclined to research options and make travel plans online. The new website, [URL="http://www.yoursingapore.com/"]www.yoursingapore.com[/URL], is a tool that enables visitors to personalise their itineraries according to their individual needs and desires, and to ultimately enhance their experience of Singapore.
We invite Singaporeans and residents to visit www.yoursingapore.com to experience the array of activities and attractions that Singapore offers, and to create your own itineraries as well as share your unique Singapore experiences with everyone else.
Ken Low
Assistant Chief Executive
Marketing Group
Singapore Tourism Board
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