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- Oct 24, 2010
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Some 20-25 years ago, Hennessy was a key player in the night scene. These days, people drinking in the KTVs, HFJs and discos will give you a second look if you have a Hennessy bottle in front of you. Some friends I met told me Hennessy doesn't taste that great compared to Martell. But these were the same people drinking Hennessy 20 years ago. Could this be the result of Martell's aggressive A&P?
Hennessy appears to be sitting back and doing nothing to counter the challenge. I was told they aren't keen on the S'pore market. Too small according to them. In Europe, I was told Hennessy sells better than Martell. Any bros in this industry can assist in enlightening me? Thank you.
Hennessy appears to be sitting back and doing nothing to counter the challenge. I was told they aren't keen on the S'pore market. Too small according to them. In Europe, I was told Hennessy sells better than Martell. Any bros in this industry can assist in enlightening me? Thank you.