If Chee wants to bite into the margin, he must change the theme of his address to the voters. It cannot be abstract subjects like Human rights, Freedom, democracy, abolishing the death penalty, removal of ISA or anything along these lines. Singaporeans can fly out of Singapore and head to Queensland at a drop of a hat. They can walk to market in their pyjamas. They go Geylang for their fix and for the ladies there are always Filipino dance instructors. You can buy any food and get porn online. So all these abstract things only appeal to foreign NGOs and certainly not the majority of voters in Bukit Batok.
It has to be jobs for new graduates, and the ability to retain jobs for older Singaporeans. It has be about affordable health care. It has be about CPF being a pension fund. It has be about Singaporeans able to hold their head high among foreigners who have become a major part of Singapore. It has be about calling the Govt to account for excessive salaries, ivory towers and abuse of privileges. It has to be about the poor management of town councils leading to ridiculous levels of rat infestation. It is about future for the young. It is about removing 2 versions of justice - one for the locals and one for foreigners.