yes , correct. Apple brand is an icon which this Job Stevens guy has very cleverly marketed as a way of life for the americans. just like starbucks coffee, every morning must drink. similarly, apple gadgets are indispensible.
Well, I won't buy the iPhone if I were in Singapore. But if in Australia, both the operators and Apple charge lower because of the market competition, then I'd buy an iPhone here in Oz instead.
Let's face it: S'pore is in a shat position because of the way the market is structured. There's a lot of tolerance by several government departments for a market monopoly by one company.