The PR department which is responsible for the company's Facebook content and the clown that ran Sao Paulo are in deep trouble. SIA which set the tone locally for Brand Management over 40 years ago with the help of the legendary Ian Batey saw 4 decades of Brand leadership destroyed by a clown with a single photo.
Apparently the clown joined SIA from Mindef where he held responsibility for International Relationship Management arranging visits for high ranking Mindef staff overseas. The brickbats which flowed non-stop online has upset so many people at various levels that it is considered a catastrophic.
All in one photo -
1) National Flag became table cloth
2) Star of the celebration was not the focus of the photo but relegated behind while SIA staff took front and centre.
3) Poor exposure with lens facing the sun - composition, arrangements, exposure etc all wrong and done by a commercial photographer engaged by the clown.
4) Clown seated in front like it was his Birthday party
What people cannot understand is why an NTU Grad with an honours engineering degree lacked basic skills and common sense. Looks he spent too much time looking after Minister and generals in Mindef that he thought a 21 year old kid was small potatoes in his World.
Apparently the clown joined SIA from Mindef where he held responsibility for International Relationship Management arranging visits for high ranking Mindef staff overseas. The brickbats which flowed non-stop online has upset so many people at various levels that it is considered a catastrophic.
All in one photo -
1) National Flag became table cloth
2) Star of the celebration was not the focus of the photo but relegated behind while SIA staff took front and centre.
3) Poor exposure with lens facing the sun - composition, arrangements, exposure etc all wrong and done by a commercial photographer engaged by the clown.
4) Clown seated in front like it was his Birthday party
What people cannot understand is why an NTU Grad with an honours engineering degree lacked basic skills and common sense. Looks he spent too much time looking after Minister and generals in Mindef that he thought a 21 year old kid was small potatoes in his World.