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Chitchat SIA hold confidential investigation into Photo Debacle with Schooling
- Thread starter scroobal
- Start date
AMBUSHED marketing wohh
Posted by :
There are set meals named after him, travel discounts because of his historic achievement, and congratulatory messages put out with brand logos and products alongside his name and face.
Singapore is in celebratory mood after the 21-year-old won the country's first Olympic gold medal, but TNP understands that the International Olympic Committee (IOC) has written in to the Singapore National Olympic Council (SNOC), raising the issue of Rule 40.
The rule was established to protect official sponsors of the Olympics, prevent over-commercialisation of the Games and ambush marketing which might use athletes to create an unlicensed association with the Olympics.
Sources reveal that after receiving correspondence from the IOC, the SNOC has written to companies asking them to refrain from using Olympic-related images to market their own products.
In response to TNP queries, an SNOC spokesman said: "While we celebrate Joseph's victory, we must also stand guided by the rules and guidelines protecting the assets and marks of the Games. Henceforth, we would like to advise commercial entities to comply with these rules and not infringe or exploit the assets for commercial purposes."
Rule 40 of the IOC charter states that "except as permitted by the IOC executive board, no competitor, team official or other team personnel who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games."
Managing director of sports marketing agency Red Card Group, R Sasikumar, said that some companies have gone too far.
"Too many brands are riding on Joseph's coattails not having paid a single dollar to him. Some have taken out full-page ads in the papers, where before they've not supported local sports. This is ambush marketing," he said.
- See more at: http://www.tnp.sg/sports/team-singap...ime=1471499046
all the shameless businesses can go private settlement
Does this rule 40 apply to political parties like the PAP who have been exploiting Schooling for their own agenda
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Does this rule 40 apply to political parties like the PAP who have been exploiting Schooling for their own agenda
Wooooh! Cant say such a thng in here, u can hve ur head chop off. Here, everythng is a privilege, serve NS, staying in Pigeon Hole, hvin the MRT, visiting and paying for high medical cost, havin CPF retained, just breathing is a privilege here, must remember privilege can be taken away, dont fuck wit Emperor Pinky.
Only for commercial gain direct or indirect.
Does this rule 40 apply to political parties like the PAP who have been exploiting Schooling for their own agenda
Unfortunate that this will be shown in classrooms again and again about how not to do PR wrong. So many to pick on.
Agree. In Hokkien dialect, these clueless young punks maybe highly educated, but they are also "tak sai" or " jia sia"; literally stuffed with shit or eat shit. Lol.
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I have it on good authority the male steward next to Schooling actually put his hand on Schooling's backside. But because it was covered up by the useless fuck in front, it cannot be seen, otherwise, that will be the focal point.
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Donch be jealous lah. SQ stews easy to fuck.
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who is the guy sitting down in front of the cake?
http://www.marketing-interactive.com/sia-deleted-badly-taken-images-joseph-schooling/Should SIA have deleted the badly taken photos with Joseph Schooling?
On 14 August, national flagship carrier Singapore Airlines put up a post saying that much like all Singaporeans, it couldn’t be prouder of swimmer Joseph Schooling’s amazing performance at the 2016 Rio Olympics.
As such, the brand decided to present Schooling with his very own Singapore Airlines KrisFlyer Elite Gold card, and one million KrisFlyer miles. During this presentation, photos of Schooling being handed the award were posted on its Facebook page. He was also asked to pose with the SIA staff. Unfortunately, in the images, Schooling was shoved to the back.
Check out some of the images SIA put up:
SIA_3SIA_2SIA_1
The post which went up on social media on 14 August, quickly went viral drawing immediate shares and thousands of reactions. While many congratulated the brand on the heartfelt move, other netizens were quick to point out that the young national hero was “hidden” and the brand was “stealing his limelight”. Others said that it might be more appropriate if SIA supported Singaporean athletes during their training and development rather than just riding on the back of their success to gain some free publicity.
Since then, SIA removed some of the images. In a statement to Marketing, SIA said:
“There were comments about the photos on our Facebook page and we removed them based on the feedback. As we said in response to members of the public, no offence was intended, and we at Singapore Airlines are incredibly proud of Joseph Schooling’s achievements.”
Speaking to Marketing, Ryan Lim founder of QED consulting said in the world of social media today, there is no such thing as a delete button. Deleting simply means sweeping the issue under the rug and this would not be in any brands’ favour. Deleting a post simply draws unnecessary attention to an issue.
In such situations, there are only three options. It is either to address the issue, ignore the issue or sweep it under the rug – the last being the most damaging to the brand equity. This is especially crucial for a brand which needs to be seen as a trusted one. He said:
If you fall, do so gracefully. Either apologise or let the criticism run its due course.
“There is no need to call for (unnecessary) attention by screaming like a tackled soccer player. As a result, prolongs the painful issue beyond normal durations,” he added.
Kristian Olsen, managing director of Type A agreed with Lim saying that removing the images wasn’t the right answer given that the images have already made rounds for the past few days.
“Removing it from the online space is a no-no. Once you remove it you bring more unwanted negative attention and angst from the online community,” he said. Instead, Olsen said the brand should have released a statement explaining the oversight especially since by now, it has been publicised across various media platforms.
However coming to the defense of the brand is Preetham Venkky, business director of KRDS social.
“Social Media, since inception, has always been a two-way medium. While it’s taken brands quite some time to shake-off their old habits of hiding behind PR statements, it’s important (now more than ever) for them to listen and be open to receive feedback from users,” he said.
In this particular case, he added, it is refreshing to see a brand reflect the sentiments of users with appropriate action. He agreed that while deleting a post altogether is never the right thing to do but editing it to reflect the feedback of the public was – especially since edit histories are quite transparent.
He added that with ‘Always On’ and ‘Live’ being the norm on social media lately, brands and publishers get very little time to truly edit content before posting. Which means, content can never be perfect and mistakes can happen. He added.
Move fast, break things was the ethos on which Facebook itself was built. It’s only befitting for brands on the medium to do the same – Move fast, break the norm and of course correct when needed.
Pat Law, founder of creative agency Goodstuph, said in general during this period when brands want to thank and congratulate from the heart and the “ intent needs to be pure.”
“I do think it’s in our tendencies as Singaporeans to sometimes want to kill two birds with one stone but in this scenario, we really shouldn’t. It is bad form,” she added.
On 14 August, national flagship carrier Singapore Airlines put up a post saying that much like all Singaporeans, it couldn’t be prouder of swimmer Joseph Schooling’s amazing performance at the 2016 Rio Olympics.
As such, the brand decided to present Schooling with his very own Singapore Airlines KrisFlyer Elite Gold card, and one million KrisFlyer miles. During this presentation, photos of Schooling being handed the award were posted on its Facebook page. He was also asked to pose with the SIA staff. Unfortunately, in the images, Schooling was shoved to the back.
Check out some of the images SIA put up:
SIA_3SIA_2SIA_1
The post which went up on social media on 14 August, quickly went viral drawing immediate shares and thousands of reactions. While many congratulated the brand on the heartfelt move, other netizens were quick to point out that the young national hero was “hidden” and the brand was “stealing his limelight”. Others said that it might be more appropriate if SIA supported Singaporean athletes during their training and development rather than just riding on the back of their success to gain some free publicity.
Since then, SIA removed some of the images. In a statement to Marketing, SIA said:
“There were comments about the photos on our Facebook page and we removed them based on the feedback. As we said in response to members of the public, no offence was intended, and we at Singapore Airlines are incredibly proud of Joseph Schooling’s achievements.”
Speaking to Marketing, Ryan Lim founder of QED consulting said in the world of social media today, there is no such thing as a delete button. Deleting simply means sweeping the issue under the rug and this would not be in any brands’ favour. Deleting a post simply draws unnecessary attention to an issue.
In such situations, there are only three options. It is either to address the issue, ignore the issue or sweep it under the rug – the last being the most damaging to the brand equity. This is especially crucial for a brand which needs to be seen as a trusted one. He said:
If you fall, do so gracefully. Either apologise or let the criticism run its due course.
“There is no need to call for (unnecessary) attention by screaming like a tackled soccer player. As a result, prolongs the painful issue beyond normal durations,” he added.
Kristian Olsen, managing director of Type A agreed with Lim saying that removing the images wasn’t the right answer given that the images have already made rounds for the past few days.
“Removing it from the online space is a no-no. Once you remove it you bring more unwanted negative attention and angst from the online community,” he said. Instead, Olsen said the brand should have released a statement explaining the oversight especially since by now, it has been publicised across various media platforms.
However coming to the defense of the brand is Preetham Venkky, business director of KRDS social.
“Social Media, since inception, has always been a two-way medium. While it’s taken brands quite some time to shake-off their old habits of hiding behind PR statements, it’s important (now more than ever) for them to listen and be open to receive feedback from users,” he said.
In this particular case, he added, it is refreshing to see a brand reflect the sentiments of users with appropriate action. He agreed that while deleting a post altogether is never the right thing to do but editing it to reflect the feedback of the public was – especially since edit histories are quite transparent.
He added that with ‘Always On’ and ‘Live’ being the norm on social media lately, brands and publishers get very little time to truly edit content before posting. Which means, content can never be perfect and mistakes can happen. He added.
Move fast, break things was the ethos on which Facebook itself was built. It’s only befitting for brands on the medium to do the same – Move fast, break the norm and of course correct when needed.
Pat Law, founder of creative agency Goodstuph, said in general during this period when brands want to thank and congratulate from the heart and the “ intent needs to be pure.”
“I do think it’s in our tendencies as Singaporeans to sometimes want to kill two birds with one stone but in this scenario, we really shouldn’t. It is bad form,” she added.
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One Million Kris Flyer Points worth S$15,000/- only ???
Singapore Airlines Gives 1 Million KrisFlyer Miles + Gold Status For First Ever Gold Medalist
From The City State
by John Ollila - Aug 14, 2016
Singapore Airlines posted earlier today on their Facebook page about the first ever gold medalist from the Singapore and it ended up popping up on my feed.
The airline is giving the Gold medalist Joseph one million KrisFlyer miles and Gold status (not sure how long this one is valid for).
You can access the Facebook page here.
Here’s one Facebook comment that caught my eye:
I was also surprised that they didn’t give him lifetime Solitaire status to celebrate this special occasion. KrisFlyer Gold won’t even get you to Singapore Airlines business class lounge access in Changi if flying in economy.
Also, this Olympic medalist is currently living in the US. This means that he is likely liable for the tax consequences for the value of the miles and the status. Nice gesture from the Singapore Airlines, nevertheless.
Conclusion
If you ask from me what is going on with the Olympics, couldn’t tell. Haven’t followed these games at all considering how corrupt the entire IOC is.
Will be back in Rio de Janeiro, however, in early September after the games are over. Hoping that everything is back to normal by then.
Singapore Airlines Gives 1 Million KrisFlyer Miles + Gold Status For First Ever Gold Medalist
From The City State
by John Ollila - Aug 14, 2016
Singapore Airlines posted earlier today on their Facebook page about the first ever gold medalist from the Singapore and it ended up popping up on my feed.
The airline is giving the Gold medalist Joseph one million KrisFlyer miles and Gold status (not sure how long this one is valid for).
You can access the Facebook page here.
Here’s one Facebook comment that caught my eye:
I was also surprised that they didn’t give him lifetime Solitaire status to celebrate this special occasion. KrisFlyer Gold won’t even get you to Singapore Airlines business class lounge access in Changi if flying in economy.
Also, this Olympic medalist is currently living in the US. This means that he is likely liable for the tax consequences for the value of the miles and the status. Nice gesture from the Singapore Airlines, nevertheless.
Conclusion
If you ask from me what is going on with the Olympics, couldn’t tell. Haven’t followed these games at all considering how corrupt the entire IOC is.
Will be back in Rio de Janeiro, however, in early September after the games are over. Hoping that everything is back to normal by then.
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this picture IOC got issue with ???
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One Million Kris Flyer Points worth S$15,000/- only ???
Singapore Airlines Gives 1 Million KrisFlyer Miles + Gold Status For First Ever Gold Medalist
From The City State
by John Ollila - Aug 14, 2016
Singapore Airlines posted earlier today on their Facebook page about the first ever gold medalist from the Singapore and it ended up popping up on my feed.
The airline is giving the Gold medalist Joseph one million KrisFlyer miles and Gold status (not sure how long this one is valid for).
You can access the Facebook page here.
Here’s one Facebook comment that caught my eye:
I was also surprised that they didn’t give him lifetime Solitaire status to celebrate this special occasion. KrisFlyer Gold won’t even get you to Singapore Airlines business class lounge access in Changi if flying in economy.
Also, this Olympic medalist is currently living in the US. This means that he is likely liable for the tax consequences for the value of the miles and the status. Nice gesture from the Singapore Airlines, nevertheless.
Conclusion
If you ask from me what is going on with the Olympics, couldn’t tell. Haven’t followed these games at all considering how corrupt the entire IOC is.
Will be back in Rio de Janeiro, however, in early September after the games are over. Hoping that everything is back to normal by then.
Haha truth is out and now all know how cheapskate SIA truly is.
Surprised our frequent first class travelling TPX número uno didn't expose this earlier.
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Singapore Olympic gold medallist swimmer Joseph Schooling shows his medal to fans during a homecoming ceremony at Singapore's Changi Airport Photo: REUTERS/Edgar Su
WHAT DID SINGAPORE AIRLINES REALLY GIVE SCHOOLING?
- See more at: http://www.tnp.sg/news/singapore-ne...es-really-give-schooling#sthash.GA3SwSdb.dpuf
Aug 15, 2016 6:23pm
BY SHRUTHI SWAMINATHAN
Singapore's Olympic hero, Joseph Schooling, returned home with the country's first ever gold medal.
Before his flight back from Brazil, Singapore Airlines gave the 21-year-old 1 million Krisflyer miles along with a KrisFlyer Gold Card.
Frequent flyer miles are usually accumulated based on the distance you fly or the amount of money spent. These miles can later be used to buy flight tickets or upgrade from economy class to business or first class*.
A million miles may sound like a lot of free travel, but what does it really translate to? And how far can Schooling go with these free miles?
1. Some websites estimate that 1 million miles translate to $16,000.
However, miles can vary in value as it depends on the location a traveller is going to and so on.
For example, a traveller would need to redeem more miles per km to fly from Singapore to New York than if they were to exchange for shorter flights to say Hong Kong or Bangkok.
The average monetary value can vary from 0.57 cents per mile to 1.11 cents per mile.
2. Schooling is based in Texas, where he attends university and where his training base is.
With the 1 million miles, he can take five return trips on first class, or, if his broad shoulders can fit into economy seats, then 15 return trips in economy.
3. Schooling could also use his free miles to fly to London to watch his favourite soccer team, Chelsea. The miles will allow him 16 economy class trips or five first-class tickets.
4. Alternatively, if Schooling wanted to take a trip every year to Hong Kong, he could use his free miles for 40 years (flying economy) or 21 years (on business).
5. If sushi and ramen are more to his taste buds, Schooling could take annual trips to Tokyo and finish his miles only in 26 years (on economy) or 10 years (if flying first class).
MILLION MILE AWARDS:
Schooling is not the only person to be awarded lots of air miles. Here are some others:
Aug 9, 2016: A 19-year-old Dutch youth Olivier Beg was given 1 million miles from United Airlines for discovering security flaws in its online system.
Aug 9, 2016: Djaballah Mohamed Taher, a 23-year-old hacker, was awarded 1.7 million miles from United Airlines for discovering three security problems under the airline's bug bounty programme.
July 10, 2015: Jordan Weins earned 1 million miles from United for finding a bug that allows people to seize control of one of the airline websites.
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$
August 16, 2016 12:10 am JST
Singapore moved by its first Olympic gold
as advertisers pounce on golden opportunity
MAYUKO TANI, Nikkei staff writer
Singapore's gold medal winner Joseph Schooling, second from right, and silver medallists United States' Michael Phelps, Hungary's Laszlo Cseh and South Africa's Chad Le Clos, from left, in the men's 100-meter butterfly awards ceremony at the 2016 Summer Olympics in Rio de Janeiro, Brazil. (AP)
SINGAPORE -- The 21-year-old swimmer who won Singapore's very first Olympic gold medal has sent the nation into a frenzy of delight and pride, as companies eye potential advertising opportunities.
Joseph Schooling beat American legend Michael Phelps in the 100-meter butterfly final, breaking the Olympic record with his 50.39-second swim in Rio de Janeiro. The event, broadcast live on Saturday morning in Singapore, shook the country and as the national anthem played for the first time in the Olympic Games, many Singaporeans were brought to tears.
Businesses have certainly jumped on the Schooling bandwagon. "Thank you for igniting the Singapore spark," read an advertisement by DBS Bank and POSB, banks under DBS Group Holdings. The banks took out two full-page advertisements in the state-backed newspaper The Straits Times on Monday. "He is a huge inspiration and we join all Singaporeans in celebrating this Singapore son, and to say how proud we are of him," a DBS spokesperson said.
McDonald's, Singapore Telecommunications, as well as Brand's -- the health supplement under Japan's Suntory Holdings-owned Cerebos Group -- also put out full-page ads in Sunday's papers congratulating Schooling, re-energizing the local advertising industry, which had had little reason in the past to participate in Olympics-related businesses. Companies are also seen to be jostling to sponsor Schooling.
Having a locally born and bred sporting hero is a new experience for Singapore. The city-state of 5.5 million people is largely known as a business and financial center in its 51-year. While it is also lauded for its education system, it has never been known for a passion for sports. In the Olympic Games, other than the silver medal won by a weight-lifter pre-independence in 1960, the silver and bronze medals for table tennis in Beijing in 2008 and London in 2012 were won by China-born athletes.
Up until two days before the opening ceremony of the Rio Games, Singaporeans were not expecting live coverage of the Olympics, because no station was willing to fork out for the high broadcasting rights, which local media claimed were about $6 million.
A last-minute re-negotiation between Mediacorp, Singapore's state-owned broadcaster, and Japan's Dentsu, the rights-holder for the Asian region, is believed to have halved the price. If it were not for the 11th-hour deal, Singaporeans would have missed catching the historic moment live.
Earlier, both of Singapore's pay-TV providers, Singapore Telecommunications and StarHub, walked away from the negotiations with Dentsu, irked by the price for live broadcasting rights, according to local media. According to local media, Mediacorp paid $2.5 million and $1 million for those rights in 2012 and 2008 respectively. With limited support from local advertisers, the price was even harder to swallow for free-to-air stations.
Okto, the channel Mediacorp designated as the Olympics station, is showing Rio games around the clock without commercials.
August 16, 2016 12:10 am JST
Singapore moved by its first Olympic gold
as advertisers pounce on golden opportunity
MAYUKO TANI, Nikkei staff writer
SINGAPORE -- The 21-year-old swimmer who won Singapore's very first Olympic gold medal has sent the nation into a frenzy of delight and pride, as companies eye potential advertising opportunities.
Joseph Schooling beat American legend Michael Phelps in the 100-meter butterfly final, breaking the Olympic record with his 50.39-second swim in Rio de Janeiro. The event, broadcast live on Saturday morning in Singapore, shook the country and as the national anthem played for the first time in the Olympic Games, many Singaporeans were brought to tears.
Businesses have certainly jumped on the Schooling bandwagon. "Thank you for igniting the Singapore spark," read an advertisement by DBS Bank and POSB, banks under DBS Group Holdings. The banks took out two full-page advertisements in the state-backed newspaper The Straits Times on Monday. "He is a huge inspiration and we join all Singaporeans in celebrating this Singapore son, and to say how proud we are of him," a DBS spokesperson said.
McDonald's, Singapore Telecommunications, as well as Brand's -- the health supplement under Japan's Suntory Holdings-owned Cerebos Group -- also put out full-page ads in Sunday's papers congratulating Schooling, re-energizing the local advertising industry, which had had little reason in the past to participate in Olympics-related businesses. Companies are also seen to be jostling to sponsor Schooling.
Having a locally born and bred sporting hero is a new experience for Singapore. The city-state of 5.5 million people is largely known as a business and financial center in its 51-year. While it is also lauded for its education system, it has never been known for a passion for sports. In the Olympic Games, other than the silver medal won by a weight-lifter pre-independence in 1960, the silver and bronze medals for table tennis in Beijing in 2008 and London in 2012 were won by China-born athletes.
Up until two days before the opening ceremony of the Rio Games, Singaporeans were not expecting live coverage of the Olympics, because no station was willing to fork out for the high broadcasting rights, which local media claimed were about $6 million.
A last-minute re-negotiation between Mediacorp, Singapore's state-owned broadcaster, and Japan's Dentsu, the rights-holder for the Asian region, is believed to have halved the price. If it were not for the 11th-hour deal, Singaporeans would have missed catching the historic moment live.
Earlier, both of Singapore's pay-TV providers, Singapore Telecommunications and StarHub, walked away from the negotiations with Dentsu, irked by the price for live broadcasting rights, according to local media. According to local media, Mediacorp paid $2.5 million and $1 million for those rights in 2012 and 2008 respectively. With limited support from local advertisers, the price was even harder to swallow for free-to-air stations.
Okto, the channel Mediacorp designated as the Olympics station, is showing Rio games around the clock without commercials.
Anybody from MINDEF or Singapore armed forces should be given last priority when recruiting staff. Many of them would have lost the ability to think after a few years. I come across one a CPT who seriously think that our CPF money belong to the government.
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Singapore firms warned over 'unauthorised' ads involving swimmer Schooling
Posted 19 Aug 2016 18:40 , cna
SINGAPORE: Singaporean companies trying to cash in on the euphoria over local swimmer Joseph Schooling's Olympic gold medal have been told to stop unauthorised commercial campaigns.
Schooling, who beat legendary US star Michael Phelps and set a new Olympic record in the 100m butterfly last week, has become a national idol after winning the city-state's first ever gold medal in the Summer Games.
"While we celebrate Joseph's victory, we must also stand guided by the IOC (International Olympic Committee) rules and guidelines protecting the assets and marks of the Games," a spokesman for the Singapore National Olympic Council said in a statement to AFP late Thursday (Aug 18).
"We would like to advise commercial entities to comply with these rules and not infringe or exploit the assets for commercial purposes."
The spokesman did not disclose the names of the companies, but a number of local firms, including in transport, services and retail, have publicly associated themselves with Schooling's gold-medal feat on social media.
"We have reached out to those who have infringed the rules to instruct them to cease any unauthorised campaigns immediately," the spokesman added.
The sporting body said it was working with the IOC to implement the Olympic Charter, namely Rule 40 which restricts the use of participants' name, image or sports performance for advertising purposes during the Games.
The rule calls for an advertising ban from nine days before the Games' opening ceremony to the third day after the closing, therefore is in effect this year from Jul 27 to Aug 24.
On Thursday, thousands turned out at a victory parade in Singapore for Schooling, who waved at fans from the open top of a double-decker bus.
Earlier in the week, the swimmer was honoured by parliament and given a four-year exemption from compulsory military service so he can prepare for the Tokyo 2020 Olympics.
- AFP/mn
Posted 19 Aug 2016 18:40 , cna
SINGAPORE: Singaporean companies trying to cash in on the euphoria over local swimmer Joseph Schooling's Olympic gold medal have been told to stop unauthorised commercial campaigns.
Schooling, who beat legendary US star Michael Phelps and set a new Olympic record in the 100m butterfly last week, has become a national idol after winning the city-state's first ever gold medal in the Summer Games.
"While we celebrate Joseph's victory, we must also stand guided by the IOC (International Olympic Committee) rules and guidelines protecting the assets and marks of the Games," a spokesman for the Singapore National Olympic Council said in a statement to AFP late Thursday (Aug 18).
"We would like to advise commercial entities to comply with these rules and not infringe or exploit the assets for commercial purposes."
The spokesman did not disclose the names of the companies, but a number of local firms, including in transport, services and retail, have publicly associated themselves with Schooling's gold-medal feat on social media.
"We have reached out to those who have infringed the rules to instruct them to cease any unauthorised campaigns immediately," the spokesman added.
The sporting body said it was working with the IOC to implement the Olympic Charter, namely Rule 40 which restricts the use of participants' name, image or sports performance for advertising purposes during the Games.
The rule calls for an advertising ban from nine days before the Games' opening ceremony to the third day after the closing, therefore is in effect this year from Jul 27 to Aug 24.
On Thursday, thousands turned out at a victory parade in Singapore for Schooling, who waved at fans from the open top of a double-decker bus.
Earlier in the week, the swimmer was honoured by parliament and given a four-year exemption from compulsory military service so he can prepare for the Tokyo 2020 Olympics.
- AFP/mn
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