ASSESSMENT OF PAP'S KEY TACTICAL BLUNDERS
6 May 2011 Friday
BLUNDER 1:
To sing the same old election tune with "top down" language (ie. "we will take care of you, you better vote for us" and "we know what is best for you"). Old election tune worked for decades, but not this time. Whoever is the 'spin doctor' did not do a proper job. Instead, PAP should have focused on what measures it will take as a result of, or arising from, the feedback of the people (ie. "bottom up" language).
BLUNDER 2:
Likely overreliance on traditional old media (TV, newspapers, lorry, pamphlets). Utterly inept handling of new social media (eg. facebook, twitter).
BLUNDER 3:
Poor choice of candidates: Tin Pei Ling (lack substance), Foo Mee Har (rumor-mill), Steven Tan (last min dropout), & Chan Chun Sing (persona doesn't quite fit). Being put in a GRC aggravates the perception.
BLUNDER 4:
Poor handling of Steve Tan dropout. No satisfactory explanation. Replacement Dr Chia Shi Lu made things worse because (i) Chia as backup actually looked quite decent and led to question why TPL was ahead of Chia; (ii) Chia's sudden entry to walkover as MP overnight made mockery of GRC system.
BLUNDER 5:
Vivian's "gay agenda" question backfired. It was obviously a lowblow.
BLUNDER 6:
Lim Hwee Hua's allegation about "messy" Hougang accounts was a disaster. Her attempt to clarify was more a retraction than a clarification, because her quotes in newspapers and interview on TV were obviously conflicting. Made herself look worse, and LTK better.
BLUNDER 7:
Tactically, public apology 3 days before Polling Day was a huge gamble. It may garner sympathy votes. However, the apology (i) appears insincere because it is last minute; and (ii) the apology supports Opposition's argument that opposition voice in Parliament will make PAP react.
BLUNDER 8:
Last minute reactive measures announced (eg. raising HDB loan qualf limit to $10,000) are self-damaging. Reactive announcements support the Opposition theme that an opposition voice will spur PAP to do good things for the people. (ie. Teo Soh Lung "The Opposition are already in Parliament")
BLUNDER 9:
Don't cry in front of camera. Seriously bad move. If accomplished actor like Jack Neo cannot convince people, neither should politicians attempt to try.
BLUNDER 10:
Lack of alignment in the spin. Different leaders say different things. There are many examples of this. Cannon Fodder for Opposition.
BLUNDER 11:
Self-destruction language used. Phrases like "live and repent" and "Singapore will be in trouble" all backfired. Again, Spin Doctor did not do a proper job.
BLUNDER 12:
No compelling reason given by PAP to justify its dominance in Parliament. Bare assertions that Opposition will take over government, or that it is somehow better to have PAP in total control, or Opposition will get in the way, are simply insufficient to convince people. Unlike Gen O, the new Gen X and Gen Y are educated and understand principles of Parliamentary Democracy. The imbalance in Parliament is by far the weakest spot in PAP's armor. PAP has to be able to justify it in some way. The Opposition's entire theme of "having a voice for people in Parliament" is aimed precisely against this weakest spot. PAP cannot simply ignore or use bare assertions to cover this weakest spot. It was foolhardy.
CONCLUSION:
No matter what the result of this elections, the PAP will need to reinvent itself and transform moving forward. If it remains stuck in the 'Gen O' mould of rhetoric, it will lose political appeal, if not already.
1. When PAP addresses its people, the PAP must change from the 'top down' approach to become a 'bottom up' approach. PAP must be able to link its policies to the feedback from the people.
2. When PAP addresses the opposition, the PAP must be prepared to be receptive to alternative and opposing viewpoints. It must show it is able to combine thesis and anti-thesis to achieve synthesis. It cannot continue to simply ignore or block alternative views.
The good news however, is that after these elections, the political climate in Singapore will change. Public perception has altered to such an extent I do not think it remains possible that the issues raised can simply be ignored or laid to rest after the elections. The level of public outcry has not been seen since the NKF saga, and to ignore these issues will risk civil unrest.