It is not uncommon for companies to offer rewards or gifts to employees who have worked for them for a certain number of years, and the Paradise Group's decision to give out Rolex watches to employees who have worked there for 10 years is an example of this.
While some may view this as an extravagant gesture, it is important to note that employee retention is a critical factor for the success of any business, and offering incentives to long-serving employees can help to foster loyalty and commitment. Additionally, the cost of the watches may be considered a small investment in the company's long-term success if it helps to retain valued employees.
It is worth noting, however, that companies should also ensure that they are providing fair and competitive compensation and benefits packages to all employees, not just those who have been with the company for a long time. While rewards and incentives can be a useful tool for retaining employees, they should not be a substitute for fair and equitable compensation practices.
Ultimately, the decision to offer Rolex watches as a reward for long-serving employees is a business decision that each company must make based on their own values, priorities, and financial situation.