We have a friend who bought 30 Ramli burgers for his daughter's birthday party. He was caught with it, had to throw it into the same bin and endured a lecture, and .... after 14 days, got a summons for $500 or $800 -can't remember the exact figure - for what he did. NOT a wealthy man who was just trying to reduce his cost of living a little and provide what he could afford for his kid's birthday party. Hard not to get angry and swear.
Pity ur friend. There is actually a pamphlet on wat u can or cannot bring and how much u can bring tax free. I kno fr my younger bro who works in ica. Actually if u r a day tripper u are entitled to $50/pax worth of approved stuff to be brought in tax free. They seldom enforce this tho.