another flop by disney, the last one is john carter, now lone ranger.
what is wrong with disney?
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Disney's Lone Ranger, starring Depp as Tonto in a reboot of the radio and TV series, took just $29.5m (£19.8m).
Dave Hollis, Disney's head of distribution, said: "We thought it would appeal to a broader audience than it did."
The film, which has received poor reviews from critics, reportedly cost at least $225m (£151m) to make.
The majority of the film's audience in its debut weekend were over 25 years of age.
"You think you have everything in place," said Hollis.
"Even when you have all the ingredients for what you think will be a four-quadrant 'everybody' picture, sometimes it doesn't work out that way."
what is wrong with disney?
--------------------------------------
Disney's Lone Ranger, starring Depp as Tonto in a reboot of the radio and TV series, took just $29.5m (£19.8m).
Dave Hollis, Disney's head of distribution, said: "We thought it would appeal to a broader audience than it did."
The film, which has received poor reviews from critics, reportedly cost at least $225m (£151m) to make.
The majority of the film's audience in its debut weekend were over 25 years of age.
"You think you have everything in place," said Hollis.
"Even when you have all the ingredients for what you think will be a four-quadrant 'everybody' picture, sometimes it doesn't work out that way."