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#trending: Youth mocked for calling S$80 Charles & Keith bag a 'luxury' item reveals humble upbringing, reminds others to be kind
zohtaco / TikTok
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- TikTok user "zohtaco" was mocked by some netizens for calling Charles & Keith a "luxury" brand
- She had posted a video of herself acquiring and unboxing her "first luxury bag" from the Singaporean footwear and accessories brand
- A number of netizens left negative comments, casting doubt over the brand's luxury status
- Most online users, however, came to "zohtaco"'s defence, flooding the comments section with words of encouragement and support
- "zohtaco" posted a video revealing her family's humble background in response to the negative comments
BY
January 9, 2023
SINGAPORE — What is luxury? The word may hold different meanings for different people.
For TikTok user “zohtaco”, luxury comes in the form of a brand new Charles & Keith tote bag gifted to her by her father. Unfortunately, some netizens have chosen to rain on the youth’s parade by casting doubt over the brand’s “luxury” status.
“Zohtaco”, who identifies herself as Zoe in her profile, posted a TikTok video of herself acquiring and unboxing a Charles & Keith bag on Saturday (Jan 7).
Calling it her “first luxury bag”, the 17-year-old can be seen excitedly tearing off its protective wrapping before modelling her new arm candy.
The 30-second clip carried the caption "thank you dad", suggesting the bag was a gift from her father.
The unboxing video has chalked up over 2.2 million views and 170,000 likes in less than two days.
However, not everyone seemed to share in Zoe’s joy.
One top comment by user “cressy” read: “Who’s (going to) tell her?”, implying that someone should break the news to the teenager that Charles & Keith supposedly does not fall under the category of a luxury brand.
The price of a Charles & Keith bag typically ranges between S$36.90 and S$199, according to the brand's website.
Another user wrote: “That’s not even famous or expensive #tryinghard.”
A number of commenters pointed out that the Singaporean women’s footwear and accessories company is not typically considered to be of the same level as well-renowned luxury brands such as Chanel, Louis Vuitton or Prada.
In response to the negativity, TikTok users came to Zoe’s defence and flooded the video’s comments section with words of encouragement and support.
One user reasoned: “To youngsters or even adults, Charles & Keith is (a) luxury. As long as she loves it. She will be more motivated to buy even nicer bags later.”
Another person wrote: “Comparison is the thief of joy. Let her be happy.”
Some people said that the bag was even more valuable since it was a present from a parent.
One person remarked: “Doesn’t matter if it is a luxury brand. It's love from your dad, no Chanel or Hermes can replace a father’s love. Still happy for you.”
Another user wrote: “Anything that is bought by our parents is (a) luxury. It's not always about (the) price tag...sentimental value has no price tags.”
Several users also revealed that their first luxury bags were from the same brand, while others congratulated her on the purchase and advised her to ignore the naysayers.
A user shared: “Charles & Keith was the first expensive bag I earned before Michael Kors, Kate Spade, Coach, Tory Burch, Louis Vuitton. Each of them felt luxurious to me.”
Charles & Keith itself left a comment on the video that read: “Love your pick.”
OPENS UP ABOUT FAMILY’S HUMBLE BACKGROUND
Zoe published another video the following day in response to the top negative comment by “cressy”.
Zoe begins by explaining that money is an uncomfortable topic for her to talk about as her family “did not have a lot” growing up and even something “as simple as bread from BreadTalk” was considered a luxury to them.
“When we first moved to Singapore (from the Philippines), every time we would pass by a (BreadTalk) store, my parents would just say ‘next time’, but ‘next time’ would never come,” she recalled.
Directing her words to “cressy” with tears in her eyes, Zoe said: “Your comment spoke volumes on how ignorant you seem because of your wealth. To you, an S$80 bag may not be a luxury. To me and my family, it is a lot.”
She then said that she was grateful to her dad for buying the bag for her with his hard-earned money.
“I can’t believe I got hate over a bag that I was so excited to have.”
Many netizens tagged Charles & Keith’s TikTok account in the video, urging the company to “sponsor” more bags for Zoe. Some people praised the teenager’s upbringing and said that she did not owe anyone an explanation.
In a second follow-up video posted on Monday, Zoe thanked TikTok users for their support.
“I just first want to remind everyone that just because you’re not well off doesn’t mean you don’t deserve or cannot have nice things…for some of us it just might take a little bit longer to get to them,” she said.
Zoe also addressed a TikTok account that was apparently created “just to comment” on her previous video.
The account by “zoetacoco” has one video accusing Zoe of exaggerating her experience of growing up poor in Singapore.
In text over a black background, the anonymous user pointed out that a Filipino seeking employment in Singapore would have to have a profession with a “minimum salary” to be able to work in the country.
The user then alleges that Zoe only wanted attention and that her story of her humble background did not “make any sense”.
Claiming that “zoetacoco” may have missed the point of her video, Zoe rejected the user’s claim that she exaggerated her experience or made the video to gain clout.
“If you received the same amount of (negative comments) that I did, what would you do? How would you feel? Wouldn't you want to defend yourself as well?”
She ends the video by reminding everyone to be kind and have compassion.
TODAY has reached out to Zoe for comment.