when you deal with packaged food, very little choice in sg but to be nice with ntuc as they are the biggest food retailer. they help with domestic sales and revenue. after doing well domestically, must market to neighboring cuntries and overseas to expand sales channels and revenue stream. this is how number one house succeeds. just selling to asian supermarket chains in the u.s. will expand their international sales by 6.9 times. there are 4 asian supermarket chains in u.s. that sell their popiah skins: seafood city (pinoy owned), ranch 99, marina, lions. pinoys can swear by their popiah skins, best quality ever, even better than pinoy lumpia lumpar skin. gobble them up like pigs. even viets start using their skins for famous viet spring rolls. tiongs tried to copy it but fail. see many tiong copycat products on frozen shelves but customers prefer number one house. if they manage to sell through costco and amazon channels, sure hit $6.9b in sales.