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By Lyn Chan
SINGAPORE — Since Malaysia’s chicken export ban was announced on 23 May, reaction, fallout and solution stories have dominated the headlines.
Among them: Singaporeans scurrying to buy fresh chicken, chicken rice price hikes to be expected, Singapore looking for alternative sources of chicken, and the authorities’ assurance that the supply of frozen chicken is adequate. Chicken, after all, is the most widely consumed meat in the country, with a per capita consumption of 36kg in 2020, followed by seafood.
Now, about frozen chicken. That option has always been present but Singaporeans do love their fresh chicken, and spare no expense for it.
“All along, consumers have always preferred fresh chicken,” said James Sim, Kee Food Corporation’s head of business development, citing taste as the reason. Furthermore, Singapore has always had easy access to fresh chicken. “And yes, they’re willing to pay more for fresh chicken.”
Kee Song Food Corporation produces the premium Lacto chicken. The organic birds roam in ample space to calming Mozart music, and are fed a healthful antibiotic-free diet, including probiotics.
Last checked on Redmart, a pack of 300g fresh, boneless Kee Song Lacto chicken legs goes for S$9.60. Toh Thye San’s fresh GG French Poulet, which is considered of similar quality, costs S$8.85 for a 320g serving (S$8.30 for 300g) of boneless chicken legs.
Over at NTUC FairPrice online, Hego’s chilled boneless chicken legs are priced at S$4.05 for 240g (S$5.06 for 300g) while a 2kg bag from Seara sells for S$11.50 (S$1.73 for 300g).
More at https://sg.finance.yahoo.com/news/f...oreans-but-fresh-is-still-best-022500490.html