Re: Chris J Reed - partnershipmarketing.com ( i screwed All the Cabbies In SGP
http://sg.linkedin.com/in/partnershipmarketing
Chris J Reed
Regional Partnerships Director - Asia Pacific - at Partnership Marketing (Asia) pte ltd
Location
Singapore
Industry
Marketing and Advertising
Chris J Reed's Overview
Current Regional Partnerships Director - Asia Pacific at Partnership Marketing
Past Chief Executive Officer, founder and major shareholder at Cocktail Marketing
General Manager South East Asia at One9ninety Pte Ltd
Managing Director at SP Partnerships
Chief Executive Office and sole owner at Chris Reed Marketing (CRM) Marketing Director at Rivals.net & Football365.com Head of Marketing and Promotions - The Times & The Sunday Times at News International Marketing Director - Take a Break, Take a Break Club at Bauer Media Marketing Director at The Trocadero - central London Marketing Director - EMAP Radio Connections (now Bauer Radio) at Bauer Media Marketing Manager - Hammersmith Odeon, the legendary concert venue at Odeon Cinemas Marketing Manager - part time while studying at The Ritzy Nightclub Marketing and Sales Assistant - part time while studying at HMV see less
see all
Education Newcastle Upon Tyne Business School at Northumbria University
Northumberland College of Art and Technology/Prudhoe High School
Recommendations 109 people have recommended Chris J
Connections 500+ connections
WebsitesCompany Website
Blog
Blog
Chris J Reed's Summary
I have over 5,500 connections on Linkedin and am very passionate about connecting with people to create business opportunities or just to discuss the way that business works. My late Grandad always told me that it was "not what you know it was who you know" and linked in has proved him right!
I have 25 years of senior marketing experience on both the client and agency side in the UK and now in Asia Pacific. I have worked for some of the world's most famous and iconic brands creating marketing strategies and implementing ATL and BTL campaigns. I was also marketing director of a social media brand 6 years before facebook and the like even existed....
I am extremely passionate about partnership marketing being a focal part of any brand's marketing mix. I can show you how it can tick every marketing discipline box.
I write partnership marketing blogs for the world's leading marketing media channel, Brand Republic, Campaign in Asia as well as management blogs for the Singapore Business Review.
Specialties
Creating marketing strategies and implementing marketing campaigns with partnership and loyalty marketing at the heart of all activity to deliver objectives and change businesses and brands for the better.
Chris J Reed's Experience
Regional Partnerships Director - Asia Pacific Partnership Marketing Privately Held; 11-50 employees; Marketing and Advertising industry
June 2010 – Present (2 years 3 months) Singapore
I lead an Asia Pacific marketing team to deliver brand and loyalty partnerships for global and regional clients across the Asia Pacific region (from China and India through South East Asia to Australia).
I created a new marketing strategy and business model for the agency which included revamping and re-launching the agency brand, marketing materials and trade marketing campaigns. I
revolutionised the business from having two clients to winning over twenty five new clients.
These clients include: Procter & Gamble, Microsoft, Visa, HSBC, Google, Nokia, Hewlett Packard, The Financial Times, Dell, Victoria Tourism Board - Australia, Golden Village,
Hotels.com/Expedia, NTUC, AMEX, OCBC, CIMB, Disney, Readers Digest amongst others
Chief Executive Officer, founder and major shareholder Cocktail Marketing Privately Held; 1-10 employees; Marketing and Advertising industry
June 2005 – July 2010 (5 years 2 months)
Cocktail Marketing are the UK’s leading brand partnerships and loyalty marketing agency. I created the agency from scratch and created a marketing strategy and niche brand positing for the agency. I was also responsible for winning new clients and leading a team to deliver brand and loyalty partnerships for some of the most well known brands in the UK.
Clients included the UK Government Central Office of Information (COI), Nestle, o2, Royal Bank of Scotland/NatWest, BlackBerry, Amazon, The Guardian, Hachette – Elle, Red, Blockbuster, Play.com, Intercontinental Hotels, Lovefilm.com, Fitness First, Simple, Madame Tussauds, Little Chef, Disney, News International – The Times/Sunday Times, Toshiba, Hotels.com, National Union of Students (NUS), Visit Scotland, Visit England, Associated Media – Evening Standard
General Manager South East Asia One9ninety Pte Ltd Privately Held; 1-10 employees; Internet industry
March 2010 – June 2010 (4 months)
At the cutting edge of social media marketing I was responsible for revamping the agency’s trade marketing strategy, brand and new business strategy. I was also responsible for creating marketing campaigns for brands in social media environments in Asia. Clients included L’Oreal, Shiseido, ZA, Elizabeth Arden, adidas, Fossil, Watsons
Managing Director SP Partnerships
July 2003 – June 2005 (2 years) London, UK
I sold Chris Reed Marketing to SP Holdings who were attempting to become a below the line group of agencies. I then ran SP Partnerships (as it was renamed) for them to deliver partnership marketing and promotional marketing campaigns for a range of famous brands.
Clients included News International, Associated Newspapers, IPC Media, Channel 4, Play.com, Northern and Shell, Amazon, Sports Direct, lastminute.com, Kiss 100, Tussauds (now Merlin), Spar, ITV, Tui Group, Universal amongst many others
Chief Executive Office and sole owner Chris Reed Marketing (CRM)
July 2002 – July 2003 (1 year 1 month)
Chris Reed Marketing (CRM)
I created and invested in my own agency to realise a dream to create a dedicated partnership
marketing agency to serve some great British brands.
Clients included Associated Newspapers, Live Nation, News International, EMAP (now
Bauer) Radio, HMV, Shazam, IPC Magazines, Play.com and many more.
Marketing Director Rivals.net & Football365.com
September 2000 – June 2002 (1 year 10 months)
6 years before facebook existed there was Rivals.net. A revolutionary social media website for passionate sports fans of all kinds with a network of hundreds of fan sites. From start up to rivalling Sky and the BBC I created the Rivals.net brand and accentuated the Football365.com one to become powerhouse sports brands. I created the entire marketing strategy for these cutting edge brands and led a marketing team to implement our vision.
I used various ATL and BTL marketing campaigns that included targeted sponsorship and partnership marketing with a limited budget. The fans created the unique and compelling content for millions of fellow fans to enjoy and interact with. It was a pleasure to market it.
Head of Marketing and Promotions - The Times & The Sunday Times News International Public Company; 1001-5000 employees; NWS; Newspapers industry
September 1999 – September 2000 (1 year 1 month) London
News International: The Times and The Sunday Times
I created the marketing strategy, managed a multi million pound marketing budget and led a large marketing team to achieve circulation growth on both The Times and The Sunday Times. We were at the forefront of newspaper marketing by using innovative, content focused and highly targeted campaigns with synergistic brands.
I was responsible for creating a series of ATL and BTL marketing campaigns to accentuate the positive brand values and drive daily sales. I was also at the forefront of marketing the on line brands in what was at the time a very new environment.
Marketing Director - Take a Break, Take a Break Club Bauer Media Privately Held; 1001-5000 employees; Media Production industry
1998 – 1999 (1 year)
I was responsible for creating and implementing a marketing and promotional strategy for the UK’s best selling consumer magazine, Take a Break. I ran the largest magazine loyalty club in the world, The Take a Break Club, with 850,000 members and created the UK‘s largest magazine sales promotions to drive loyalty and sales.
I also worked across all other Bauer brands including helping to launch TV Choice, now the UK’s most bought TV listings magazine. Take a Break remains the UK’s number non-TV consumer magazine selling over a million copies a week.
Marketing Director The Trocadero - central London
1997 – 1998 (1 year)
I led a team to create cost effective marketing and promotional campaigns for the UK’s largest city theme park in central London. Brand partnerships and promotions played a major role in marketing the attractions.
Marketing Director - EMAP Radio Connections (now Bauer Radio) Bauer Media Privately Held; 1001-5000 employees; Media Production industry
1993 – 1997 (4 years)
I founded the EMAP Radio Connections brand, created the business concept as well as the marketing strategy for this marketing and loyalty division of EMAP Radio (now Bauer Radio). I was at the forefront of innovatively using concert and entertainment partnerships to market EMAP Radio’s 19 brands across the UK and led a team to create marketing campaigns that generated both millions of pounds in revenue and marketing exposure.
Marketing Manager - Hammersmith Odeon, the legendary concert venue Odeon Cinemas Privately Held; 501-1000 employees; Entertainment industry
1991 – 1993 (2 years)
I was responsible for the entire marketing strategy for this iconic live entertainment venue. I implemented BTL marketing campaigns cost effectively through brand partnerships with BBC Radio 1, Virgin Megastores, The Evening Standard, The Sun, Capital Radio, Levi’s and many more synergistic brands to achieve sales and marketing objectives.
Marketing Manager - part time while studying The Ritzy Nightclub
1989 – 1990 (1 year)
Marketing and Sales Assistant - part time while studying HMV Public Company; 5001-10,000 employees; Retail industry
1986 – 1989 (3 years)