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Why is TIMAH considered insensitive?
According to the The Star, Wan Salim claimed the word "Timah" was derived from the word "Fatimah", the name of Prophet Muhammad's daughter.
He also added that what made the branding worse was the purported image of "a religious man in a beard and skullcap".

Raja Petra Bin Raja Kamarudin
@RajaPetra
Malays are angry about using ‘Timah’ to name a whiskey. What Malays do not understand is PH and BN both consider Malaysia a secular and not an Islamic country. So Malays must accept that they cannot get sensitive over this issue. You cannot have it both ways. So live with it.
https://mothership.sg/2021/10/pas-whiskey-timah-insensitive/