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Speak Mandarin Campaign 2011 aimed at engaging youth
New initiatives of this year's Speak Mandarin Campaign are geared towards engaging youth in the language from a younger age.
The annual campaign kicked off today with a new tagline: "Mandarin. It gets better with use."
Tapping on digital media platforms, the Promote Mandarin Council hopes these will serve as fun ways to engage youths.
They include a Theme Song Contest and Short Video Clip Competition. Youths also have the option of participating in the Chinese Challenge, in which they will be quizzed on topics such as Chinese pop culture and literature.
The council also hopes to change the perception of Mandarin as a "second language" to Mandarin as a language for our daily communication.
Echoing that was Minister for Transport and Second Minister for Foreign Affairs, Mr Lui Tuck Yew, who officiated the event held at the Asian Civilisations Museum. He said: "In order to speak Mandarin well, we have to use it in our daily lives and learn, over time to use it better."
New initiatives of this year's Speak Mandarin Campaign are geared towards engaging youth in the language from a younger age.
The annual campaign kicked off today with a new tagline: "Mandarin. It gets better with use."
Tapping on digital media platforms, the Promote Mandarin Council hopes these will serve as fun ways to engage youths.
They include a Theme Song Contest and Short Video Clip Competition. Youths also have the option of participating in the Chinese Challenge, in which they will be quizzed on topics such as Chinese pop culture and literature.
The council also hopes to change the perception of Mandarin as a "second language" to Mandarin as a language for our daily communication.
Echoing that was Minister for Transport and Second Minister for Foreign Affairs, Mr Lui Tuck Yew, who officiated the event held at the Asian Civilisations Museum. He said: "In order to speak Mandarin well, we have to use it in our daily lives and learn, over time to use it better."