G
General Veers
Guest
Singapore
Home > Breaking News > Singapore > Story
Dec 20, 2009
World Cup deadlock
Multimillion-dollar divide between Fifa's demands and 2 telcos' offer
By Chua Hian Hou
<!-- end by line -->
<!-- end left side bar -->
Singapore is one of the last places in the world to know if the matches will be telecast live. -- PHOTO: REUTERS
WOULD you be willing to pay three times - maybe more - what you paid in 2006 to watch the 2010 World Cup on TV? That is, pay up to $150 to catch the 64 matches played in South Africa from June 11 next year? No? Then you are probably the reason arch-rivals SingTel and StarHub, which have teamed up to bring live World Cup matches here next year, have yet to lock in the TV rights to the mega-event. Last Tuesday, they announced that they have yet to get the green light from the Federation Internationale de Football Association (Fifa), the World Cup governing body, to broadcast the matches. Singapore is one of the last places in the world to know if the matches will be telecast live, with Fifa having agreed to deals with 202 other countries. Money appears to be the issue. The telcos said that despite putting more money on the table than that offered by StarHub, which won the 2006 broadcast rights, they were unable to reach an agreement with Fifa.
Read the full story in The Sunday Times.
[email protected]
Home > Breaking News > Singapore > Story
Dec 20, 2009
World Cup deadlock
Multimillion-dollar divide between Fifa's demands and 2 telcos' offer
By Chua Hian Hou
<!-- end by line -->
<!-- end left side bar -->
Singapore is one of the last places in the world to know if the matches will be telecast live. -- PHOTO: REUTERS
WOULD you be willing to pay three times - maybe more - what you paid in 2006 to watch the 2010 World Cup on TV? That is, pay up to $150 to catch the 64 matches played in South Africa from June 11 next year? No? Then you are probably the reason arch-rivals SingTel and StarHub, which have teamed up to bring live World Cup matches here next year, have yet to lock in the TV rights to the mega-event. Last Tuesday, they announced that they have yet to get the green light from the Federation Internationale de Football Association (Fifa), the World Cup governing body, to broadcast the matches. Singapore is one of the last places in the world to know if the matches will be telecast live, with Fifa having agreed to deals with 202 other countries. Money appears to be the issue. The telcos said that despite putting more money on the table than that offered by StarHub, which won the 2006 broadcast rights, they were unable to reach an agreement with Fifa.
Read the full story in The Sunday Times.
[email protected]