That is the cost of the hardware.
Even car manufacturers now licensed their software so you cannot anyhow service your car to tom dick and Harry workshops. That is why it's better to buy older used cars as the modern ones you will be at the mercy of the manufacturers.
"Cost" has not been defined so he can say whatever he wants.
The cost of a product is the sum of overheads (direct plus indirect) and the parts. Numerous costs need to be amortised over the life of the product eg tooling, software development and so on. Tooling alone can cost millions and the cost is then allocated per unit depending upon what volume is expected to be sold.
Production cost would include the cost of assembly and the associated overheads not just the parts ie electricity, rent, water, depreciation, labour and so on.
Production cost would include the cost of assembly and the associated overheads not just the parts ie electricity, rent, water, depreciation, labour and so on.
Might as well just consider the profit margin. Usually, manufacturers will make in excess of 100% and add another 30 - 50% for the downlines, (retailers).