Hi, useful read...
http://www.bloomberg.com/news/video...ays-mainland-casino-penetration-below-2-video
Oct. 23 (Bloomberg) -- Sands China Ltd. Chief Executive Officer Edward Tracy talks about the company's business outlook. Sands China, the Macau casino operator controlled by billionaire Sheldon Adelson, said last week profit increased 3.3 percent as growth in mass-market gamblers partly made up for lower spending by high rollers.*
http://www.gamingzion.com/gamblingn...lers-will-define-the-asian-casino-market-4868
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The Economist reported that while high-rollers accounted for over 60 percent of Macau’s revenues in 2013, mass market gamblers brought in significantly higher profits. Why the gap between revenues and profits? VIPs spend a lot more money, but they are also very expensive to serve. The helicopter rides, comped hotel rooms and lavish feasts add up. By contrast, ordinary players provide their own transport and pay for their own room and board. While they spend less on an individual basis, the profit margin on their wager tends to be higher than that of high rollers. In short, it plays to market to the masses.
Expect the masses to keep massing
This trend will only keep growing. As China, South Korea, India and the Philippines continue to grow economically, more middle-class families and individuals will look for holiday destinations abroad. Casino hubs such as Macau are rich not only in gambling opportunities but in resort facilities as well. Just as how Las Vegas eventually made the transition from gambling-only city to an entertainment hub with something for everyone, Macau seems to be going down a similar path.*