Things are a lot cheaper now due to economies of scale and intense competition. Back in 2001, it was a whole different ball game. I used to pay $2 per gig of bandwidth and my site consumed bandwidth at the rate of 1000 gigs per month. That's USD24,000 per annum on bandwidth alone.
Vbulletin leased licenses cost USD180 per year and I needed 4 licenses ie one for each server.
Technical service fees for customised pearl scripts would typically be charged at USD80 to USD150 per hour. I didn't have a clue how to program this sort of stuff when I first started. I had to subcontract it out to those who did it for a living. It all added up to big bucks.
Come to think of it, USD30,000 is too low... could be more like USD40,000.