Sunday, Oct 07, 2012
The Star/Asia News Network
PETALING JAYA, MALAYSIA - Taxi drivers end up cheating passengers or being rude to them due to frustration and desperation, according to Sunlight Radio Taxi Services executive director Choi Wei Yee.
She said the root cause of the problem was that cabbies do not earn enough money. Choi said her company was looking at ways to address this by increasing the number of passengers for drivers.
Choi, who took over the business from her father Choi Teo Men, the founder of the company, said there were now 4,000 drivers compared to 2,000 in 2002 when it started.
“We have upgraded to a GPS despatching and booking system to allow us to detect the taxi nearest to the location of the customer and they are immediately despatched.
“Through this, our taxi drivers can get up to 15 jobs per day, compared to less than 10 under the previous trunk radio system,” she said.
However, she said upgrading the system was costly and other operators might not be able to adopt it.
Choi said the firm also increased the number of advertisements on the taxis.
“A big slice of the revenue from advertising is given back to the drivers. It may not be much, but it will be able to help increase their income,” she said.
As for improving attitude, Choi said the company had started training drivers on good customer service, self-grooming and appearance besides lessons on how to maintain the vehicles.
She said intense competition among the many taxi drivers, especially in the city, added to the problems of taxi drivers.
“Give the industry some time. The authorities as well as taxi operators are working on improving services,” added Choi.
The Star/Asia News Network
PETALING JAYA, MALAYSIA - Taxi drivers end up cheating passengers or being rude to them due to frustration and desperation, according to Sunlight Radio Taxi Services executive director Choi Wei Yee.
She said the root cause of the problem was that cabbies do not earn enough money. Choi said her company was looking at ways to address this by increasing the number of passengers for drivers.
Choi, who took over the business from her father Choi Teo Men, the founder of the company, said there were now 4,000 drivers compared to 2,000 in 2002 when it started.
“We have upgraded to a GPS despatching and booking system to allow us to detect the taxi nearest to the location of the customer and they are immediately despatched.
“Through this, our taxi drivers can get up to 15 jobs per day, compared to less than 10 under the previous trunk radio system,” she said.
However, she said upgrading the system was costly and other operators might not be able to adopt it.
Choi said the firm also increased the number of advertisements on the taxis.
“A big slice of the revenue from advertising is given back to the drivers. It may not be much, but it will be able to help increase their income,” she said.
As for improving attitude, Choi said the company had started training drivers on good customer service, self-grooming and appearance besides lessons on how to maintain the vehicles.
She said intense competition among the many taxi drivers, especially in the city, added to the problems of taxi drivers.
“Give the industry some time. The authorities as well as taxi operators are working on improving services,” added Choi.