It's one of the most hotly-anticipated events of the Games, as much for the action as the skimpy outfits on display, and it appears Olympic organisers have gone to great lengths to make sure nobody goes home disappointed.
The spectacular beach volleyball stadium on Horse Guards Parade was being prepared for the opening matches today and there was a tantalising taste of what will be on show.
With a capacity of 15,000, it is the largest ever Olympic beach volleyball venue. Some of London's most historic buildings including Buckingham Palace will form a unique backdrop as it hosts its first games on Saturday.
The British women's team - Shauna Mullin and Zara Dampney - will play their opening match against Canada at 5.30 pm on Sunday while the men's team of John Garcia-Thompson and Steve Grotowski will play Canada on Saturday at 4.30.
And between the games spectators will be entertained by a US-style cheerleader troupe, who were going through their final rehearsals for the event today.
But it seemed the major topic of discussion among the female competitors was the news that Buckingham Palace has confirmed eligible bachelor Prince Harry will watch the final of their sport on August 8.
The 27-year-old royal is one of the sport's most well-known fans - he famously took part in an impromptu game on Rio de Janeiro's sands while on a Government visit to Brazil - and he is now set to be at Horse Guards Parade for all the medal events.
The Prince's planned appearance was greeted with excitement by April Ross this afternoon, with American team-mates Jennifer Kessy and Misty May-Treanor equally expectant.
'We've been tweeting Harry,' joked Ross, a 30-year-old Californian. 'I'd just like a photo opportunity with him.'
Kessy added: 'We've not had any contact from him, but it would be great to see him at a game.'
May-Treanor, 34, is equally thrilled at the prospect of a royal appointment on the sand.
'To see any of the Royal Family would be fun,' she said.
'It's neat when you get delegates of other countries interested, travelling around to see the different venues. It's important.'
The stadium which seats 15,000, is the largest ever at an Olympic beach volleyball venue. The unique venue will host its first games on Saturday against a backdrop of some of London's most historic buildings including Buckingham Palace
The stadium is the largest ever at an Olympic beach volleyball venue. The unique venue will host its first games on Saturday against a backdrop of some of London's most historic buildings including Buckingham Palace
Of greater importance to May-Treanor is ending her decorated career on a high.
A gold medal winner with long-standing partner Kerri Walsh at each of the last two Olympic Games, she is retiring at the end of the London tournament.
Her task has been made harder owing to the fact she and Walsh took a two-year break from playing together following the Beijing Olympics, but May-Treanor is confident they have still got what it takes.
'Kerri and I didn't play for a while and it's been fun to get back together,' she said.
'We started our journey together in 2001 and for me it's coming to an end after this, my last event. For us, that journey has been about the hard work and the extra hours.
'We are excited to be here again together. I'm 34 now, and the players I'm playing against are 21 and 22. That's been a real change, but that's how I started out.'
Beach volleyball is one of the most talked-about sports on the Olympic scene owing to its daring dress code.
Women often play in bikinis - something that has won the game a new army of fans - and Rose is delighted that the wow factor is working.
'We go to places and it is a little bit shocking for people, but it draws them in and once they see the sport, they're hooked,' she said.
'People are going to want to see it and hopefully we gain lifetime fans. We feel so blessed to be playing here.'
Brazilian pair Juliana Felisberta and Larissa Franca are favourites to win the women's event at the London Olympics and Felisberta has admitted she too wouldn't turn down a date with a prince.
Celebrating her 29th birthday on Sunday with a ride on the London Eye, a Ferris wheel that dominates the heart of the city, Felisberta was delighted to spot the beach volleyball venue and its close neighbour, Buckingham Palace.
'It's very nice because it's near the house of your Queen, and I hope the princes will come, especially to my games,' Felisberta told Reuters on Monday at the Brazilian team's training centre in Crystal Palace, southeast London.
Prince Harry, 27, the youngest son of heir-to-the-throne Prince Charles, played a well-publicised game of beach volleyball on the Copacabana during a recent trip to Brazil.
The episode fuelled speculation the prince would make an appearance at the Olympic beach volleyball event, which is taking place at Horse Guards Parade, a site normally used to celebrate the birthday of his grandmother, Queen Elizabeth.
The Palace said on Monday he would be attending, although Felisberta did not know that at the time she made her remarks.
Beach volleyball has been an Olympic sport since Atlanta in 1996 but it is often not taken seriously due to endless close-up snapshots of women players in their skimpy bikinis.
Far from dismissing the hype over the outfits, the exuberant Felisberta has clearly embraced her sport's sexy image.
She told reporters it offered great opportunities to enjoy the sight of fabulous bodies, male and female.
'For sure the people of London will enjoy the beach volleyball a lot. It's a really interesting sport and the players have beautiful bodies. The people of the UK will love beach volleyball after these Olympics,' she said.
Felisberta seemed genuinely enthralled at the prospect of a royal audience, returning to the subject multiple times during her news conference.
But sadly for Prince Harry, who is unmarried, the Brazilian said she had a preference for his older brother Prince William, 30, who married Kate Middleton last year in front of a global TV audience of millions.
'Prince William is very handsome... But I doubt he will leave his wife for me because she is gorgeous,' said the boisterous Felisberta.
But for all the jesting, she and her team mate are deadly serious about their medal prospects.
'We're ready for the kill,' said Franca, 30, summing up their ambition.
The pair have lifted almost every trophy there is to win in their sport together but their Olympic hopes were dashed in Beijing in 2008 when Felisberta pulled out with a knee injury.
At the time, Franca teamed up with Ana Paula Rodrigues and they reached the quarter-finals, where they lost to U.S. defending champions Misty May-Treanor and Kerri Walsh, who went on to win gold for a second time.
The U.S. pair, the only beach volleyball team to have won the Olympic title twice, are in contention again in London and the Brazilians, who defeated them in the final at last year's world championships, are aching for a showdown.
'Kerri and Misty are not just any team. This is the best team in beach volleyball history. My biggest dream is to be in the final against them,' said Felisberta.
About to compete in her fifth Olympics, Australia's beach volleyball player Natalie Cook loves the Games as much as ever and has only one regret - she is unlikely to make it to the golden beaches of Rio in 2016.
At 37, Sydney gold medallist Cook is the first woman to take part in five Olympics for Australia and the only beach volleyball player of either gender to compete in every Games since the sport made its Olympic debut in Atlanta in 1996.
'Coming to this event every four years is a huge motivation. I love the culture, I love the excellence, I love the lifestyle and what the Olympic Games represents,' Cook told Reuters on Sunday.
'It's about being the best you can be every single day of your life and I've been doing that for 20 years.'
At 21, Cook was the youngest woman beach volleyball player at the Atlanta Games, where she won bronze with her then team mate Kerri Pottharst.
Now playing with Tamsin Hinchley, 32, Cook is the oldest woman beach volleyball player at the London Games. The pair are not among the favourites but with their competitive spirit and immense experience they cannot be written off.
Every Games has a different feel, Cook said, reminiscing.
'In the U.S. everything was big. Sydney was home. Athens was where the Games began. In Beijing there were volunteers as far as you could see,' she said.
'The location is obviously iconic,' Cook said, referring to Horse Guards Parade, a vast site in the heart of London that is normally used for Trooping the Colour, an annual British military ceremony marking Queen Elizabeth's official birthday.
She relished the prospect of playing beach volleyball under the windows of Number 10 Downing Street, home of British prime ministers, and in front of an audience of 15,000, the largest ever at an Olympic beach volleyball venue.
'When I first started, in Atlanta, we were out by the car parks. In Sydney it was Bondi. In Athens we were by the ocean. Now we're next to Buckingham Palace,' Cook said.
'Bondi is obviously close to my heart but this will be number two, unless we win and then it might take on the number one mantle.'
Cook and Hinchley will have to be at the top of their game from the word go after they were drawn in the same pool as U.S. pair Misty May-Treanor and Kerri Walsh, the only pair to have won Olympic gold twice, in Athens and Beijing.
'They are tough, there's no doubt about it,' Cook said, adding though that May-Treanor and Walsh had been out of competition for a couple of weeks and could have lost some of their sharpness.
'We hope to catch them sleeping,' she said.