Tour de France winner got kick in the balls in their home game olympic, that is funny, not their ceremony.
Perfect setting: The Mall was the iconic final stretch of the thrilling race, where thousands lined the streets in central London
Home straight: The eventual gold and silver placed riders, Alexandr Vinokurov and Rigoberto Uran, ride alongside Buckingham Palace during a tense finale
Great expectations: Fans line the race route in Twickenham in anticipation of the arrival of the peloton
On the charge: Cavendish (sixth from left) is supported by fellow Team GB riders Chris Froome (right), Tony Martin, Bradley Wiggins, David Millar and Ian Stannard
The riders cross Putney Bridge in south west London near the start of the six-hour race
Royal setting: The riders set off along the Mall at the start of the race, which will see them back in central London for the final sprint at around 3.50pm
After the stunning Opening Ceremony last night, all eyes have turned to the real Olympic action to see if the sport could provide the same kind of spectacle.
And if today's men's road race is anything to go by, Olympic fans are in for a memorable fortnight of twists, turns, and amazing surroundings.
The nail-biting race took in picturesque countryside and iconic London landmarks as cyclists ended the 156-mile course at breakneck pace.
Although the race ended in disappointment for Britain and favourite Mark Cavendish, the estimated one million fans who lined the route still created an electric atmosphere.
As the leading pack tore through west London, the sprint finish saw Kazakhstan rider Alexander Vinokourov claim gold ahead of Colombian Rigoberto Uran.
The 38-year-old winner finished 40 second ahead of Cavendish, who crossed the line in a disappointing 29th position.
The leading pair dashed the hopes of a million fans who had lined the streets of the 156-mile route, hoping to see Britain's cyclists kickstart Team GB's medal haul.
Norway's Alexander Kristoff took bronze in the race, as hot favourite Cavendish eventually finished 40 seconds behind the winner in 29th position.
In the end, perhaps nerves and the weight of expectation of a nation got the better of Cavendish.
Following the success of teammate Bradley Wiggins in the Tour de France, in many people's eyes Cavendish had already been anointed champion. But earlier in the day he admitted on Twitter: 'I am nervous.'
Thousands of people waving Union Flags lined the route and the nation's hopes had rested on Cavendish to continue the feelgood factor after a UK TV audience of 26.9million people watched last night's stunning opening ceremony.
Cavendish, known as the Manx Missile, was also cheered on by his girlfriend, former Page 3 model Peta Todd, 25, the mother of his four-month-old daughter.
Cavendish, the world champion and winner of 23 Tour de France stages, had been a favourite at the start of the 250-kilometre race but crowds experienced early nerves as a 12-man breakaway group led by more than five minutes early on.
He lagged behind the front group as the riders re-entered Richmond Park as the race neared its end.
But a key moment offered a ray of hope as half a dozen leaders misjudged a corner and crashed out of the race.
However in the end Kazakhstan's Alexandr Vinokourov triumphed in the dramatic race.
Colombia's Rigoberto Uran, a Team Sky colleague of Cavendish's, claimed silver, with Norway's Alexander Kristoff third.
He had described Britain's five-man squad as the 'dream team', featuring Tour winner Bradley Wiggins, Chris Froome, David Millar and Ian Stannard.
All four had ridden in support of Cavendish when he won the World Championships road race in Copenhagen last September, but this task was tougher, according to Millar and Wiggins.
And despite phenomenal support from his four British team-mates a late breakaway stayed clear and Vinokourov, who served a two-year ban until 2009 for blood doping, won the sprint for the line.
Cavendish was unhappy the likes of Australia and Germany, who had sprinters in their teams, were reluctant to pursue the breakaway.
He added: 'It's bitterly disappointing. There's 70 guys in our group at the finish, I don't understand why there's (only) three guys riding. It doesn't make sense.
'No-one wants to help us. The Australians sit there. They always just ride negatively...they're happy to see us lose.
'I'd like to say that's how it goes, but it's disappointing.
'But we did everything. We can't make excuses. We did everything we said we were going to do and more. To see the guys with the calibre they've got ride like that for me is incredible.'
On his team-mates, he continued: 'Incredible. I couldn't be more proud of them. They're still sat there in their kit in the tent. They're absolutely spent.
'They just rode 250k (kilometres) they've gone 60k an hour for the last hour. It's incredible, I'm so proud of them.'
Despite the result, Cavendish relished the experience of competing in front of vocal support at a home Games.
'All our ears are ringing,' he said. 'Obviously we don't pick up on individuals, you just hear noise. It was tremendous the whole way round.
'It's something I'll remember forever.
'I haven't got a medal but I can be completely proud of my team and completely proud of my country for their support.'
Cavendish had lagged behind the front group as the riders re-entered Richmond Park as the race neared its end.
A young supporter with her face painted in the colors of the British national flag
Cycling fans cheer their favorite sportsmen as the peloton passes in front of Buckingham Palace
But a key moment offered a ray of hope as half a dozen leaders misjudged a corner and crashed out of the race. But the Team GB riders were too far behind to take advantage.
Fans had gathered at the home of British cycling in Manchester in the hope of watching Mark Cavendish claim gold.
Supporters, some dressed in Team Sky tops, gathered around a big screen at the National Cycling Centre (NCC) to watch the British team.
Rose Joyce, acting duty manager at the velodrome, said: 'I'm disappointed for Cav mainly because he is one of our lads but he is still a champ in our eyes.'
Mrs Joyce, who has worked at the NCC for 14 years, said Cav was a 'down-to-earth' lad and would 'bounce back' from today's result.
Manchester's velodrome has played a big part in the career of Cavendish, Wiggins and many other British cyclists who began their track careers there.
Mrs Joyce said the British cycling team would carry on to inspire young athletes, adding: 'The velodrome will be packed now over the next few weeks because of the Olympics. They are brilliant. We can't knock them. In our eyes they will always be champs.'
Fight to the finish: Kazakhstan's Alexander Vinokourov dashed Britain's hopes of an early gold medal by powering to victory over favourite Mark Cavendish