One thing i have noticed is japanese brands of cell phones aren't popular outside of japan. The only brand i have heard of is sony ericsson which i think has already closed down.
Seriously why don't japanese brands branch out of japan with cell phones?
There is a historical reason why Japanese makers are not strong players in cellular phones. Back in the days when they define the GSM specifications, the Japanese proposal lost out to the European proposal which was adopted as the international standard. Instead of making for lost time and begin making GSM phones for the world market, the Japanese makers, Sony and Panasonic stubbornly adhered to their proposal and got operators to develop unique domestic networks based on the Japanese standard, thus missing the chance to dominate the world GSM market.
Ericsson, Nokia and Mororola took advantage of this and dominated the market followed by Samsung. Ericsson eventually lost its leadership to Nokia, then to Samsung.
The Ericsson's decline was ironic because in addition to being a leader in mobile phones, they were also a leader in cellular networks. When new frequency bands were released around the world, not only did Ericsson provided supplier loans for equipment to the network service providers, they even gave loans for the auction bids for operating licences which ran into several billions of dollars, often with grossly overvalued fees.
When these loans could not be repaid, Ericsson had to write these off as losses. Because of this financial difficulty, Ericsson could not allocate the required funds for marketing and product development for their phone business and lost their leadership to Nokia. This is very reminiscent to our own loan to IMF.
Nokia's own decline was their inability to foresee the role that smartphones led by Apple will dominate the market. Only Samsung could keep up.
Motorola's decline was another matter. Traditionally, the US could not agree to a common standard with the European and as a result, the rest of the world, partly because of allocation of different frequency bands for cellular service. So instead of GSM, USA has CDMA standard and a GSM like standard. Having to support its home market, Motorola lost out in the international GSM market, even though it produces phones for that.
What finally did everybody in is the arrival of Apple with its smartphone and it seems only Samsung is able to keep up. Although wars still have to be fought over the choice of OS but I feel the next battle ground is on 4G/LTE coverage.
At the moment, most of the LTE networks are still being built but once these networks are fully built, the battle will intensify. At the first crossing of swords, Apple and Samsung offered 4G/LTE in their respective home markets e.g. Apple made iPad 3rd Gen with LTE for only the US market.
But Apple has thrown the next salvo by having iPhone 5, both the iPad mini and iPad 4th Gen to have LTE coverage for both the US and the rest of the world. The ball is now in the court of Samsung and the rest to see how they would react. Interesting.