Talk to the average Singaporean, their key priorites are as follows
- apply for flat and grant
- renovate with loan
- get maid even if no kids
- start building passive income - 90% will actually suceed without even discovering their full potential or know how to steer and develop in their vocation. By the way the many of those on passive income have rented their own homes out and live a frugal live as They have convinced themslevs it is desired virtue.
- go for annual holiday , first to Bangkok and then to Oz
- end of story
.
This business model works in the 90s because many MNCs opened here and mass hire Singaporeans (and prehaps Malaysian Chinese). Plus many GLCs and SMEs were growing on the back on supporting these MNCs (buildings,O&G, electronics, plastics). When US go into uncontrolled QEs (under Alan Greenspan), hot money were flooding in and Singapore a offshore banking (money launder and tax evasion) centre. Again many locals have it good finding jobs in numerous functions in banking (front to back offices).
Unfortunately that business model is becoming more and more difficult (ad nausem to explain what is going on in the world). Japanese MNCs have more or less collapsed and dwindled. The Western MNCs are at their last leg, becoming uncompetitive against Indian and Chinese companies. With their own economies collapsing, the MNCs try to save their own blood by parachuting angmos in the offices here (still with expensive expat packages allowing them to live high life but contribute not much except "managing" by spread-sheet), while hiring Indian and Pinoy "talents" who are young, easy to mould, and cheap.
The GLCs and local firms' traditional business model are losing competitiveness due to small Singapore market and unfriendly Asian markets. They are also undercut in home ground (Singapore) by offshore Asian competitors (especially from India) as a service provider to the MNCs here (where decision makes are now mostly Caucasians or Indians). Thus you see the continuing losses on all fronts, from hotels, retail, O&G engineering to commercial properties.
The asset enhancement strategy is also at its last leg with too many empty properties (not just in Singapore but around the world) sitting around, contributing zero value except to push rentals beyond the reach of small businesses and individuals. With communication and productivity technologies getting ever user friendly as well as advanced (cloud based software, consumer VOIP apps, etc), the need for huge centralized offices in Singapore are going down. For example, the huge Marina Bay Financial Centre was designed and built with the expectation of nternational banks expanding their back and middle offices. That is no longer happening with every bank downsizing, consolidating or selling off their overseas operations (for eg ANZ bank).
One very good indication is:
1. My old housing estate's hawker centre these days have extremely good business on both weekdays and weekends versus around mid 2000.
2. Crazy amount of discounts (email or online marketing) on both hotels and flights for the past half year.
3. Orchard Road empty of spenders (Singaporeans or Indons). Even the F&B are generally quiet on weekends.
4. No longer hear much about any large discos doing roaring business (like Zouk in 90s and early 2000).
It meant the locals are cutting expenses to bare minimum, the Indian and Pinoy FTs are saving as much as possible. Even Western expats complain about the drink prices and prefer to save for monthly trips to Bali or Phuket.