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Samsung has launched a new spot titled “Growing Up” which shows the decade-long journey of an iPhone fan who eventually converts to a phone from Samsung’s Galaxy series.
The chirpy spot starts off with the protagonist getting excited with his first generation iPhone, only to have it run out of storage while taking a picture afterwards. There is another time jump to 2013, with the man now being in possession of an iPhone 5S. He then meets his to-be girlfriend and sees her Galaxy Note 3 which boasts a bigger screen and stylus.
Fast forward to 2016, both the protagonist and his girlfriend fall into a lake. While the girlfriend’s phone gets away unscathed, the guy’s iPhone gets dipped in a bowl of rice for a miracle (sound familiar?).
One year later, the iPhone fan gets a new iPhone 8, along with its highly divisive dongle – a move which copped Apple flak for removing the 3.5mm headphone jack. He then proceeds to connect a multitude of wires to listen to music and charge his phone at the same time – while his girlfriend charges her phone wirelessly.
The spot concludes with the protagonist switching over to a Samsung phone, sending a text message which was similar to his first call with the first generational iPhone – coming full circle.
Since being posted yesterday, the spot garnered 119,104 views on YouTube at the time of writing.
Making fun of Apple is not a new move for Samsung. In 2014, Samsung took a jab at Apple with not just one but six new hilarious videos on its YouTube channel. In the six 30-second videos Samsung takes a swipe (pun intended) at the screen size of the new iPhone, the streaming lag the public saw during #AppleLive, the Apple Watch, the low battery life and much more.
And Samsung isn’t alone. Just last month, Google launched an ad campaign consisting of several videos mocking the iPhone to promote its new Pixel 2 smartphone. Similar to Samsung, the ad poked fun at the iPhone’s “Storage Full” notification screen.
Read also: iPhone 8 outshines Galaxy Note 8 online, and it hasn’t even been shown yet
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SUBSCRIBE: Free email newsletter
Marketing
Toggle
TOPICS THIS WEEK
OTHERS
FOLLOW US ON
About Us Contact Us Content Policy Advertise With UsPrivacy Policy User Agreement
LinkedInFacebookTwitterWhatsApp
Samsung has launched a new spot titled “Growing Up” which shows the decade-long journey of an iPhone fan who eventually converts to a phone from Samsung’s Galaxy series.
The chirpy spot starts off with the protagonist getting excited with his first generation iPhone, only to have it run out of storage while taking a picture afterwards. There is another time jump to 2013, with the man now being in possession of an iPhone 5S. He then meets his to-be girlfriend and sees her Galaxy Note 3 which boasts a bigger screen and stylus.
Fast forward to 2016, both the protagonist and his girlfriend fall into a lake. While the girlfriend’s phone gets away unscathed, the guy’s iPhone gets dipped in a bowl of rice for a miracle (sound familiar?).
One year later, the iPhone fan gets a new iPhone 8, along with its highly divisive dongle – a move which copped Apple flak for removing the 3.5mm headphone jack. He then proceeds to connect a multitude of wires to listen to music and charge his phone at the same time – while his girlfriend charges her phone wirelessly.
The spot concludes with the protagonist switching over to a Samsung phone, sending a text message which was similar to his first call with the first generational iPhone – coming full circle.
Since being posted yesterday, the spot garnered 119,104 views on YouTube at the time of writing.
Making fun of Apple is not a new move for Samsung. In 2014, Samsung took a jab at Apple with not just one but six new hilarious videos on its YouTube channel. In the six 30-second videos Samsung takes a swipe (pun intended) at the screen size of the new iPhone, the streaming lag the public saw during #AppleLive, the Apple Watch, the low battery life and much more.
And Samsung isn’t alone. Just last month, Google launched an ad campaign consisting of several videos mocking the iPhone to promote its new Pixel 2 smartphone. Similar to Samsung, the ad poked fun at the iPhone’s “Storage Full” notification screen.
Read also: iPhone 8 outshines Galaxy Note 8 online, and it hasn’t even been shown yet
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IMDA PUSHES FOR AI ADOPTION AND RETAIL TRANSFORMATION
NEXT ARTICLE:
GRAB PROMOTES MING YI NEO AS LEAD CREATIVE FOR MALAYSIA MARKET
READ MORE NEWS
WPP BOLSTERS GLOBAL AVIATOR TEAM
Janice Tan, client managing partner for IPG Mediabrands APAC has moved on to WPP's Aviator...
LIVE: AGENCY OF THE YEAR AWARDS 2014
Marketing's 2014 Agency of the Year Awards was the biggest yet. See all the photos and winners from the night here...
10 MOST POPULAR YOUTUBE ADS IN ASIA
A round up of the 10 most popular ads for the year and a guide to what it takes to top the list. ..
NFL SEEKS INTERNATIONAL CONSUMER PRODUCT GROWTH WITH NEW DEAL
The new multi-year deal will see the NFL further expand its brand presence internationally...
FORBES VENTURES INTO THE THAI MARKET
Tightening its grip over the Southeast Asian market, Forbes Media has inked a deal to launch Forbes Thailand in partnership with t..
TRENDING
FACEBOOK ADMITS TO 270 MILLION FAKE AND DUPLICATE ACCOUNTS
SAMSUNG ROASTS AN ENTIRE GENERATION WORTH OF IPHONES IN JUST ONE SPOT
DENTSU X SINGAPORE NAMES CREATIVE HEAD
QATAR AIRWAYS TO BUY 9.61% OF CATHAY PACIFIC
CATHAY OVERHAULS REWARDS PROGRAMME TO WIN BACK CUSTOMERS