<TABLE border=0 cellSpacing=0 cellPadding=0 width=452><TBODY><TR><TD vAlign=top width=452 colSpan=2>Published July 31, 2009
</TD></TR><TR><TD vAlign=top width=452 colSpan=2>SWISS NATIONAL DAY
</TD></TR><TR><TD vAlign=top width=452 colSpan=2>A proudly independent nation
Switzerland has stoutly defended its independence since 1291 and this year celebrates its 718th birthday
<TABLE class=storyLinks border=0 cellSpacing=4 cellPadding=1 width=136 align=right><TBODY><TR class=font10><TD width=20 align=right> </TD><TD>Email this article</TD></TR><TR class=font10><TD width=20 align=right> </TD><TD>Print article </TD></TR><TR class=font10><TD width=20 align=right> </TD><TD>Feedback</TD></TR></TBODY></TABLE>
By JOERG ALOIS REDING
Swiss Ambassador to Singapore
<TABLE class=picBoxL cellSpacing=2 width=100 align=left><TBODY><TR><TD> </TD></TR><TR class=caption><TD>Upholding tradition: Swiss children in Singapore celebrating their National Day with lampions near a bonfire at the Swiss Club </TD></TR></TBODY></TABLE>TOMORROW will be August 1. Every year, bonfires are lit on the mountains and hilltops throughout Switzerland to mark our National Day. This will be Switzerland's 718th birthday. The first Confederation was a loose alliance founded in 1291 around the lake of Lucerne. It was formed among the regions which pledged mutual support against the interference of foreign powers. Throughout the centuries, with the exception of the short-lived Napoleon occupation two hundred years ago, Switzerland has been independent both politically and militarily and, up to today, is neither a member of the European Union (EU) nor the North Atlantic Treaty Organization (Nato). The history of Switzerland did not always run smoothly and the country has had its share of internal fights and poverty. For centuries, survival in our small and landlocked country, with hardly any natural resources except water from the mountains, was very difficult.
Presence in Singapore Migration has been a consistent feature in the history of Switzerland. A result has been Swiss colonies and Swiss companies all over the world, for whom the home market was by far too small. Two thousand and three hundred Swiss are registered in Singapore, the oldest being Jimmy Huber (84), founder and owner of BonCafe. Over 200 Swiss companies have opened their office and invested about S$25 billion here. They employ over 20,000 people, making Singapore the top destination for Swiss investment in Asia. A proud symbol of Switzerland's presence here is the historic (founded in 1871) Swiss Club, which has sports, social and educational facilities on its huge piece of land.
Because of Singapore's strategic location, superb infrastructure, excellent quality of life, efficiency and most business-friendly government, all sectors of the Swiss economy have chosen to locate their activities in Singapore. They range from the relatively small Swiss bakery to the food giant Nestle, from representatives of the high precision machine tool industry to ABB's energy distribution competence. Also included are the most sophisticated and beautiful chronometers which took the astronauts to the moon and which explains the lasting reputation of watches 'Made in Switzerland'. In addition, Switzerland is one of the world's leading producers of chemicals and pharmaceuticals, our largest companies being Lonza, Novartis and Roche. All three companies are well established in Singapore. Even though we love our famous chocolate and cheese, other products have in fact become much more important in our export statistics.
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</TD></TR><TR><TD bgColor=#fffff1><TABLE border=0 cellSpacing=0 cellPadding=0 width=124 align=center><TBODY><TR><TD vAlign=top>'Many Swiss banks have established a presence here and are actively contributing to Singapore's position as the region's most important and successful centre of asset management and private banking.'
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The strength of Switzerland's economy reflects its great diversity and the growing importance of the high value segments in the service sector. This sector employs about 70 per cent of Switzerland's work force and is very much focused on banking, insurance, trading and logistics. It is of no surprise that Swiss companies in this sector are strongly represented in Singapore. This may be due to the similar characteristics of our two countries in areas such as economic policies with a focus on open markets, an increasingly highly qualified labour force and deep integration in the world economy.
World leader in private banking Switzerland is the world leader in international private banking and Swiss banks manage an estimated one-third of all internationally-invested private wealth. This pre-eminent position did not come about by chance. Generations of international banking clients have been attracted by the stability, security, competence and respect for privacy offered by Switzerland and its banks, many of which trace their history back to the 19th century or even earlier.
International clients in particular seek out financial centres that have stable and reliable legal systems and stable currencies. These clients also appreciate a predictable, comprehensible and reasonable tax regime; above-average service; good quality advice; good performance; and financial advisers who understand their culture and their professional, financial and personal aspirations and goals. Swiss banking offers all of this and more. In the classic Swiss private banking relationship, the banker takes on the role of personal counsellor to the client and his family, advising them on a range of issues far wider than the immediate remit of wealth management.
</TD></TR></TBODY></TABLE>
</TD></TR><TR><TD vAlign=top width=452 colSpan=2>SWISS NATIONAL DAY
</TD></TR><TR><TD vAlign=top width=452 colSpan=2>A proudly independent nation
Switzerland has stoutly defended its independence since 1291 and this year celebrates its 718th birthday
<TABLE class=storyLinks border=0 cellSpacing=4 cellPadding=1 width=136 align=right><TBODY><TR class=font10><TD width=20 align=right> </TD><TD>Email this article</TD></TR><TR class=font10><TD width=20 align=right> </TD><TD>Print article </TD></TR><TR class=font10><TD width=20 align=right> </TD><TD>Feedback</TD></TR></TBODY></TABLE>
By JOERG ALOIS REDING
Swiss Ambassador to Singapore
<TABLE class=picBoxL cellSpacing=2 width=100 align=left><TBODY><TR><TD> </TD></TR><TR class=caption><TD>Upholding tradition: Swiss children in Singapore celebrating their National Day with lampions near a bonfire at the Swiss Club </TD></TR></TBODY></TABLE>TOMORROW will be August 1. Every year, bonfires are lit on the mountains and hilltops throughout Switzerland to mark our National Day. This will be Switzerland's 718th birthday. The first Confederation was a loose alliance founded in 1291 around the lake of Lucerne. It was formed among the regions which pledged mutual support against the interference of foreign powers. Throughout the centuries, with the exception of the short-lived Napoleon occupation two hundred years ago, Switzerland has been independent both politically and militarily and, up to today, is neither a member of the European Union (EU) nor the North Atlantic Treaty Organization (Nato). The history of Switzerland did not always run smoothly and the country has had its share of internal fights and poverty. For centuries, survival in our small and landlocked country, with hardly any natural resources except water from the mountains, was very difficult.
Presence in Singapore Migration has been a consistent feature in the history of Switzerland. A result has been Swiss colonies and Swiss companies all over the world, for whom the home market was by far too small. Two thousand and three hundred Swiss are registered in Singapore, the oldest being Jimmy Huber (84), founder and owner of BonCafe. Over 200 Swiss companies have opened their office and invested about S$25 billion here. They employ over 20,000 people, making Singapore the top destination for Swiss investment in Asia. A proud symbol of Switzerland's presence here is the historic (founded in 1871) Swiss Club, which has sports, social and educational facilities on its huge piece of land.
Because of Singapore's strategic location, superb infrastructure, excellent quality of life, efficiency and most business-friendly government, all sectors of the Swiss economy have chosen to locate their activities in Singapore. They range from the relatively small Swiss bakery to the food giant Nestle, from representatives of the high precision machine tool industry to ABB's energy distribution competence. Also included are the most sophisticated and beautiful chronometers which took the astronauts to the moon and which explains the lasting reputation of watches 'Made in Switzerland'. In addition, Switzerland is one of the world's leading producers of chemicals and pharmaceuticals, our largest companies being Lonza, Novartis and Roche. All three companies are well established in Singapore. Even though we love our famous chocolate and cheese, other products have in fact become much more important in our export statistics.
<TABLE border=0 cellSpacing=0 cellPadding=5 align=left><TBODY><TR><TD bgColor=#ffffff>[FONT=Geneva, Helvetica, Verdana, Arial, sans-serif]<!-- REPLACE EVERYTHING IN CAPITALS WITH YOUR OWN VALUES --><TABLE class=quoteBox border=0 cellSpacing=0 cellPadding=0 width=144 align=left><TBODY><TR><TD vAlign=bottom>
</TD></TR><TR><TD vAlign=top>- Joerg Alois Reding, [/FONT]
</TD></TR><TR><TD vAlign=top>Swiss Ambassador to Singapore </TD></TR></TBODY></TABLE></TD></TR><TR><TD height=39>
The strength of Switzerland's economy reflects its great diversity and the growing importance of the high value segments in the service sector. This sector employs about 70 per cent of Switzerland's work force and is very much focused on banking, insurance, trading and logistics. It is of no surprise that Swiss companies in this sector are strongly represented in Singapore. This may be due to the similar characteristics of our two countries in areas such as economic policies with a focus on open markets, an increasingly highly qualified labour force and deep integration in the world economy.
World leader in private banking Switzerland is the world leader in international private banking and Swiss banks manage an estimated one-third of all internationally-invested private wealth. This pre-eminent position did not come about by chance. Generations of international banking clients have been attracted by the stability, security, competence and respect for privacy offered by Switzerland and its banks, many of which trace their history back to the 19th century or even earlier.
International clients in particular seek out financial centres that have stable and reliable legal systems and stable currencies. These clients also appreciate a predictable, comprehensible and reasonable tax regime; above-average service; good quality advice; good performance; and financial advisers who understand their culture and their professional, financial and personal aspirations and goals. Swiss banking offers all of this and more. In the classic Swiss private banking relationship, the banker takes on the role of personal counsellor to the client and his family, advising them on a range of issues far wider than the immediate remit of wealth management.
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