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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR>Partner not perfect? Not a problem
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<!-- START OF : div id="storytext"--><!-- more than 4 paragraphs -->A $1.25 MILLION television advertisement campaign which starts tomorrow aims to get Singapore's singles to have realistic expectations about relationships.
A 2006 survey found many respondents to be waiting for a suitable partner. Official statistics also show that the median age of first-time brides and grooms has been increasing over the years.
Mr Richard Tan, director of communications and international relations at the Ministry of Community Development, Youth and Sports, which is behind the campaign, said: 'It's to tell people that in any relationship, there will always be flaws, there will always be imperfections but you can build on a relationship without this imperfection affecting it.'
The ad broaches two themes, interracial relationships and the taboo subject of funerals, where a widow talks about her late husband's flaws and what they meant to her.
Produced by award-winning film director Yasmin Ahmad, 51, it was inspired by her relationship with her husband. The imperfection she likes about her husband: his crooked teeth.
The ad garnered positive reactions at a preview screening for media and invited bloggers yesterday.
'It's not rah-rah. It's more realistic. It features tragedy, sadness, humour and uplifting feelings,' said paper designer and blogger Aida Haron, 45. To further tap the power of new media and reach the younger, Internet-savvy generation, the ministry has also made the ad available on YouTube.
</TR><!-- headline one : end --><!-- show image if available --></TBODY></TABLE>
<!-- START OF : div id="storytext"--><!-- more than 4 paragraphs -->A $1.25 MILLION television advertisement campaign which starts tomorrow aims to get Singapore's singles to have realistic expectations about relationships.
A 2006 survey found many respondents to be waiting for a suitable partner. Official statistics also show that the median age of first-time brides and grooms has been increasing over the years.
Mr Richard Tan, director of communications and international relations at the Ministry of Community Development, Youth and Sports, which is behind the campaign, said: 'It's to tell people that in any relationship, there will always be flaws, there will always be imperfections but you can build on a relationship without this imperfection affecting it.'
The ad broaches two themes, interracial relationships and the taboo subject of funerals, where a widow talks about her late husband's flaws and what they meant to her.
Produced by award-winning film director Yasmin Ahmad, 51, it was inspired by her relationship with her husband. The imperfection she likes about her husband: his crooked teeth.
The ad garnered positive reactions at a preview screening for media and invited bloggers yesterday.
'It's not rah-rah. It's more realistic. It features tragedy, sadness, humour and uplifting feelings,' said paper designer and blogger Aida Haron, 45. To further tap the power of new media and reach the younger, Internet-savvy generation, the ministry has also made the ad available on YouTube.
