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SINGAPORE - To promote healthier eating, supermarket chain FairPrice is offering shoppers a 2 per cent discount on fruits and vegetables every Wednesday at all of its 143 outlets.
This promotion will last till the end of the year and is estimated to cost FairPrice $360,000 in all.
The supermarket chain said it has been seeing demand for fruits and vegetables rise over the years, with a 10 to 15 per cent increase in sales year on year since 2012.