If you study the masterplan, there's no provisions for any commercial malls at all. But then when there's honey, there will be flies.
And I can get cheapo "copycat" Hello Kitty ones in my pasar malam too. But do you buy them? The difference is that is Hello Kitty own flagship shop.
I saw quite a number of residential projects with commercial elements at first few floors. I have passed the Hello Kitty stage. Yes, I bought them from McDonalds before :p