It's open secret. He doesn't actually need to launch as his name itself carries a lot of goodwill. But being the first project, it would be big bang high profile. Many are lobbying to bypass the ballot process. The b/u is relatively small though but the landscape / parks / lakes have all the hallmark of Setia.
Bypass the ballot process? How to? Anyone can enlighten me on why developer chooses balloting instead of first come first serve? Tthe latter would assure a mad rush for cheques to.secure units and would be advantageous to the developer rite? is it to ensure the developer will not underprice by first gathering all cheques vs available units and price premium if nbr of chqs far exceeds the units?