This is how they attempt to win the votes of younger voters: share snippets of their everyday life to showcase how humble, down-to-earth and human they are.
New MIW candidates try very hard to show that they are from a humble background. However, when a candidate claims to have grown up living in a mosquito infested forested area of S'pore at the foot of a hill, while his classmates mostly lived in modern high rise apartments served by a highspeed rail system, what he means is that he grew up in a landed property at Bukit Timah Hill, while his peers lived in HDB estates. LOL!