Got to be for the 66%!
<TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR>Poll shows most Singaporeans like public service broadcast programmes
</TR><!-- headline one : end --><!-- show image if available --></TBODY></TABLE>
<!-- START OF : div id="storytext"--><!-- more than 4 paragraphs -->I REFER to Tuesday's Forum Online letter by Mr Toh Kai Hua, 'TV licence fee, public programmes and MDA's accountability'.
In Singapore, TV and radio licence fees are used primarily to support public service broadcast (PSB) programmes on nationwide free-to-air TV and radio channels. Because they are commercially less viable, there is a need to support these programmes for Singaporeans to enjoy a wider range of programmes which not only serve to inform, educate and entertain but also foster a connected society.
We wish to assure Mr Toh and readers that a process is in place to ensure national and social objectives are met in the allocation of funding for PSB programmes. These include monitoring the performance and quality of the programmes with checks on programme genres, viewership ratings and audience appreciation surveys which are conducted by an external survey company on a regular basis. Survey results have shown that eight in 10 of the most appreciated shows in 2007 and 2008 were PSB-supported.
We have also regularly sought advice and feedback from our four different programme advisory committees - namely the Programme Advisory Committee for English Programmes (Pace), Advisory Committee for Chinese Programmes (Access), Malay Programmes Advisory Committee (Mpac) and Indian Programme Advisory Committee (Ipac) - on the range and quality of these programmes.
The Media Development Authority also carries out annual discussions and comprehensive reviews of PSB programming plans and themes with the national broadcaster to ensure that the agreed range, hours and outsourced production requirements are delivered.
We have taken steps to further strengthen our internal review and approval processes. We will also continue to work with the national broadcaster to ensure that PSB programming is cost-effective and benefits all Singaporeans.
We thank Mr Toh for his feedback.
Yeo Chun Cheng
Chief Information Officer and Director, Broadcast & Music
Media Development Authority
<TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR>Poll shows most Singaporeans like public service broadcast programmes
</TR><!-- headline one : end --><!-- show image if available --></TBODY></TABLE>
<!-- START OF : div id="storytext"--><!-- more than 4 paragraphs -->I REFER to Tuesday's Forum Online letter by Mr Toh Kai Hua, 'TV licence fee, public programmes and MDA's accountability'.
In Singapore, TV and radio licence fees are used primarily to support public service broadcast (PSB) programmes on nationwide free-to-air TV and radio channels. Because they are commercially less viable, there is a need to support these programmes for Singaporeans to enjoy a wider range of programmes which not only serve to inform, educate and entertain but also foster a connected society.
We wish to assure Mr Toh and readers that a process is in place to ensure national and social objectives are met in the allocation of funding for PSB programmes. These include monitoring the performance and quality of the programmes with checks on programme genres, viewership ratings and audience appreciation surveys which are conducted by an external survey company on a regular basis. Survey results have shown that eight in 10 of the most appreciated shows in 2007 and 2008 were PSB-supported.
We have also regularly sought advice and feedback from our four different programme advisory committees - namely the Programme Advisory Committee for English Programmes (Pace), Advisory Committee for Chinese Programmes (Access), Malay Programmes Advisory Committee (Mpac) and Indian Programme Advisory Committee (Ipac) - on the range and quality of these programmes.
The Media Development Authority also carries out annual discussions and comprehensive reviews of PSB programming plans and themes with the national broadcaster to ensure that the agreed range, hours and outsourced production requirements are delivered.
We have taken steps to further strengthen our internal review and approval processes. We will also continue to work with the national broadcaster to ensure that PSB programming is cost-effective and benefits all Singaporeans.
We thank Mr Toh for his feedback.
Yeo Chun Cheng
Chief Information Officer and Director, Broadcast & Music
Media Development Authority