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Detractors claim that it represents the father of the Greek pantheon, the sky god Zeus, as the pronunciation of the word Zus being similar to Zeus.
Because of this, some Malaysian commentators are saying that Malaysians should boycott Zus, as it depicts the visage and form of a pagan god Zeus.
This was articulated by a Facebook message posted on a page called Berita Malaysia, which said that Muslims should not patronise an outlet that promoted gods other than Allah.
It also rejects the idea that the logo actually originates from the image of Kaldi, an Ethiopian goat herder who is said to have first discovered coffee.
https://mothership.sg/2023/11/zus-coffee-boycott/