At “Miracle-Seed Sunday” in Singapore’s New Creation Church last month, the pastor’s sermon was preceded by PowerPoint and video presentations, and donations were overseen by Deloitte & Touche LLP auditors.
Centuries after Catholics established missions in Asia, Singaporeans are flocking to a new species of churches making appeals more in common with “Material Girl” pop-singer Madonna than the Jesuits. Wearing a white leather jacket and jeans, Senior Pastor Joseph Prince asked God to reward a crowd of about 1,200 with houses, cars, jobs, pay raises and holidays if they contributed to New Creation’s multimillion-dollar funding drive.
Prince’s 24,000-strong flock belongs to a flourishing breed of churches from Houston to Sydney winning followers with a focus on personal well-being. As the rise of so-called mega churches helps make Christians the fastest-growing religious group in majority-Buddhist Singapore, their fundraising prowess is also making its mark, allowing groups including New Creation and City Harvest Church to invest in some of the island’s biggest commercial properties.
“Mega churches have been able to articulate Christianity in a very contemporary manner,” said Terence Chong, a Senior Fellow at the Institute of Southeast Asian Studies who has researched such groups. “Being able to adopt the language of pop culture, mass consumption -- we think this appeals to the new middle class, people who are aspiring middle class.”
Security Guards
In a city state of 5.2 million people occupying a quarter of the area of Rhode Island, the mega churches stand out with their gatherings of thousands, near-celebrity leaders and outreach methods that range from magic shows and concerts to musical worship backed by electric guitars.
At the New Creation service, PowerPoint slides showed attendees how to write checks to the church, while armed security guards watched the cash. Worship and Holy Communion were followed by a video about a woman who donated on Miracle Seed Sundays even when her husband’s cancer treatments saddled the couple with debt. Images of a Volkswagen and a condominium showed the rewards that came to them for giving.
“As they come forth Lord to sow, release upon them Father the power to get, to create, to receive wealth in the name of the Lord Jesus Christ,” Prince said in the rented Rock Auditorium at the Suntec City Mall. “Prosperity is right. Amen. We prosper to prosper others. We prosper to prosper God’s kingdom, so come believing.”
The special session sought to raise funds for the church’s half of a S$976 million ($783 million) retail and entertainment complex, which includes a 5,000-seat auditorium. The venue, which will double as New Creation’s meeting place, is set to open in November with concerts by musician and producer David Foster and friends including Chaka Khan and Babyface, according to a statement from the theater.
Convention Center
The joint venture with CapitaLand Ltd. (CAPL), Southeast Asia’s biggest developer, would be among the 10 largest commercial properties by value and the biggest investment by any religious organization in Singapore, according to Nicholas Mak, executive director at SLP International Property Consultants.
The Miracle Seed event in 2010 raised S$21 million in a single day from 22,272 attendees, according to New Creation’s website, and the church planned three such sessions this year. It had raised S$348 million for the property project as of July 2012, the website said.
It’s not alone. City Harvest Church, a non-denominational church founded by senior pastor Kong Hee, 48, has attracted a reported 20,619 members as of last year. It proposed in 2010 to spend S$310 million for a stake in the Suntec International Convention & Exhibition Centre as well as related rents and renovation costs. The building was the venue for the Asia- Pacific Economic Cooperation summit in 2009.
Record Funds
At a July 21 church service, Executive Pastor Aries Zulkarnain told followers the group raised a record S$22 million for its building fund last year, and had doubled its stake in the property to 39.2 percent for an additional S$54 million. He used PowerPoint slides to instruct churchgoers how to give offerings via cash, check and credit card, and highlighted the online donation system.
These churches are “beyond any doubt” the fastest fundraising bloc among religious organizations in the city state, said Gerard Ee, former President of the National Council of Social Service who was previously a partner with Ernst & Young. “The message here is: The more you give, the more you get back from God. It’s like an investment.”
BusinessWeek, 3 Sep 2012
