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Japanese women throng stores as they splurge on chocolate for men on Valentine's Day
TOKYO (AFP) - Japanese women jostled feverishly for elbow room at stores on Friday to buy Valentine's Day chocolates for the men in their lives - guys who do sweet nothing in return.
While the ladies splurge on the object of their desire - as well as friends, colleagues and bosses - men simply wait for the goodies to pour in on Feb 14 and gorge to their heart's content.
It's a far cry from the Western version of Valentine's Day with its saucy commercials featuring handsome hunks swooping in to leave a box of chocolates on a lover's bed.
Although the confectionery traffic is one-way in Japan, the country celebrates White Day next month, when men are required to reciprocate with a white gift - from cookies to lingerie. "It's madness today," said Ms Masako Fukuda, as she clutched a dainty bag of Belgian cocoa truffles that set her back a cool 8,000 yen (S$91).
TOKYO (AFP) - Japanese women jostled feverishly for elbow room at stores on Friday to buy Valentine's Day chocolates for the men in their lives - guys who do sweet nothing in return.
While the ladies splurge on the object of their desire - as well as friends, colleagues and bosses - men simply wait for the goodies to pour in on Feb 14 and gorge to their heart's content.
It's a far cry from the Western version of Valentine's Day with its saucy commercials featuring handsome hunks swooping in to leave a box of chocolates on a lover's bed.
Although the confectionery traffic is one-way in Japan, the country celebrates White Day next month, when men are required to reciprocate with a white gift - from cookies to lingerie. "It's madness today," said Ms Masako Fukuda, as she clutched a dainty bag of Belgian cocoa truffles that set her back a cool 8,000 yen (S$91).