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https://qz.com/1021026/air-india-was-once-the-company-that-inspired-singapore-airlines-and-cathay-pacific/
Air India was once the company that inspired Singapore Airlines and Cathay Pacific
Written by
Anvar Alikhan, Scroll.in
In the early 1970s, the government of Singapore, led by prime minister Lee Kuan Yew, had a great idea. In order to attract investment into the little island nation, it thought of starting an international airline that would act as a kind of flying advertisement for Singapore and its world-class capabilities. It would do this by demonstrating to decision-makers around the world a level of excellence that that they had never experienced from the top global airlines of the time.
It was a brilliant idea, but this new Singapore Airlines would obviously need to collaborate with an existing airline from which it would acquire the necessary know-how and service standards. The question was,
which airline could that be? The authorities made a shortlist of the world’s best airlines, and finally zeroed in on one of them.
And that airline, believe it or not, was Air India
Air India was once the company that inspired Singapore Airlines and Cathay Pacific
Written by
Anvar Alikhan, Scroll.in
In the early 1970s, the government of Singapore, led by prime minister Lee Kuan Yew, had a great idea. In order to attract investment into the little island nation, it thought of starting an international airline that would act as a kind of flying advertisement for Singapore and its world-class capabilities. It would do this by demonstrating to decision-makers around the world a level of excellence that that they had never experienced from the top global airlines of the time.
It was a brilliant idea, but this new Singapore Airlines would obviously need to collaborate with an existing airline from which it would acquire the necessary know-how and service standards. The question was,
which airline could that be? The authorities made a shortlist of the world’s best airlines, and finally zeroed in on one of them.
And that airline, believe it or not, was Air India