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Green label - More than $100,000 a year. For Nominated MPs and Members of Parliament, the cheapest and most economical, but still expensive for the voters
Orange label - More than $250,000 a year. For MPs holding multiple positions and directorships.
Also for mayors who have the important job of distributing CDC vouchers
Blue label - More than $500,000 per year. For Ministers of State, and Ministers.
White label - Premium label. More than $1m a year. For Deputy Prime Minister, Prime Minister, and President.
If the peasants get constipation, indigestion, food poisoning etc. don't blame the coffeeshop operator because the peasants voted and picked the dishes.
For a start, the labels will be rolled out to economy rice stalls operating in all 77 Koufu foodcourts and coffee shops by end-2025.PHOTO: LIANHE ZAOBAO
Tay Hong Yi
Mar 24, 2025
SINGAPORE – Diners at foodcourts and coffee shops run by Koufu will be able to tell at a glance the price of each dish in their economy rice order via colour-coded labels, in a new tie-up with the Consumers Association of Singapore (Case).
For a start, the labels will be rolled out to economy rice stalls operating at all 77 Koufu foodcourts and coffee shops by end-2025 as part of the association’s Price Transparency for Economical Rice project.
But Case hopes to extend this to all economy rice stalls islandwide to reduce disputes over how much each plate of food is priced at, improve price transparency, and give consumers more certainty about the cost of their order.
In the case of Koufu, blue labels denote seafood, which costs $2.50 a serving.
Orange labels are for meat dishes costing $1.50 per serving, and green labels are for vegetables, which cost $1 for each serving.
White labels are for “premium items”, with the prices handwritten on them.
The initiative was launched at Hong Le Mixed Veg Rice Stall at the Koufu foodcourt at Plantation Plaza in Tengah estate on March 24 by Case president Melvin Yong and Koufu chief financial officer Chua Sher Lin. Senior Minister of State for Trade and Industry Low Yen Ling was also present at the launch.
Ms Low is MP for the Bukit Gombak ward of Chua Chu Kang GRC. Tengah estate will be absorbed into the group representation constituency under new electoral boundaries for the upcoming general election.
Mr Yong, who is also MP for Radin Mas SMC, said it is common to hear consumers complain about how much a meal costs after they have chosen the dishes they want.
![CMG20250324-LimMS02/林明顺/林伟杰, 林卓敏/Price Transparency for Mixed Economical Rice Project (请摄影经营照片）[Koufu @ Plantation Plaza (127 Plantation Cres, #03-02 Plantation Plaza, Singapore 690127)]](https://cassette.sphdigital.com.sg/image/straitstimes/c6c78172a0116f2e5e96a22f144ea0f8767161021bbd242ba35744e4787b5313 "CMG20250324-LimMS02/林明顺/林伟杰, 林卓敏/Price Transparency for Mixed Economical Rice Project (请摄影经营照片）[Koufu @ Plantation Plaza (127 Plantation Cres, #03-02 Plantation Plaza, Singapore 690127)]")
The association hopes to bring on board other operators beyond Koufu in 2025. PHOTO: LIANHE ZAOBAO
“The dispute often centres on the ambiguity of the prices of the dishes on display. Having colour-coded labels will allow consumers to make informed choices and prevent any potential disputes over prices.”
Thanking Koufu for its partnership, Mr Yong expressed hopes that all economy rice stalls in Singapore would also work with Case to put up similar labels.
“It is important that we know clearly the price of what we are buying,” he said.
The association hopes to bring on board other operators beyond Koufu in 2025. Those that are interested can contact Case about introducing the labels.
Koufu’s Ms Chua said the initiative will help customers quickly recognise the category that each dish falls into, based on the coloured label.
“The pilot launch at the Koufu (in) Plantation Plaza will be a great starting point, with plans to expand to other outlets by 2025,” she said. “This initiative will benefit both customers, by making it easier to understand pricing and choices, and stall operators, by promoting fair and clear pricing.”
Ms Low, who is also Senior Minister of State for Culture, Community and Youth, lauded Case’s initiative to improve the way that prices for a popular staple like economy rice are displayed, in remarks delivered at the initiative’s launch.
She noted that three other outlets of Hong Le will put in place the new system by the middle of April.
“This system will ensure consumers are aware of the cost of each dish before selecting it,” she said. “You will know exactly how much you have to pay for your purchase. Every small step will go a long way in helping everyone better manage their budgets and keep costs down.”
She also said the Government welcomes and supports ground-up initiatives that promote price transparency.
“I encourage more companies to partner with Case to improve trading practices in their respective sectors. Together, we can build a vibrant and trusted marketplace that benefits consumers and businesses.”
Orange label - More than $250,000 a year. For MPs holding multiple positions and directorships.
Also for mayors who have the important job of distributing CDC vouchers
Blue label - More than $500,000 per year. For Ministers of State, and Ministers.
White label - Premium label. More than $1m a year. For Deputy Prime Minister, Prime Minister, and President.
If the peasants get constipation, indigestion, food poisoning etc. don't blame the coffeeshop operator because the peasants voted and picked the dishes.
Colour-coded price labels for economy rice dishes at Koufu foodcourts, coffee shops
For a start, the labels will be rolled out to economy rice stalls operating in all 77 Koufu foodcourts and coffee shops by end-2025.PHOTO: LIANHE ZAOBAO
Tay Hong Yi
Mar 24, 2025
SINGAPORE – Diners at foodcourts and coffee shops run by Koufu will be able to tell at a glance the price of each dish in their economy rice order via colour-coded labels, in a new tie-up with the Consumers Association of Singapore (Case).
For a start, the labels will be rolled out to economy rice stalls operating at all 77 Koufu foodcourts and coffee shops by end-2025 as part of the association’s Price Transparency for Economical Rice project.
But Case hopes to extend this to all economy rice stalls islandwide to reduce disputes over how much each plate of food is priced at, improve price transparency, and give consumers more certainty about the cost of their order.
In the case of Koufu, blue labels denote seafood, which costs $2.50 a serving.
Orange labels are for meat dishes costing $1.50 per serving, and green labels are for vegetables, which cost $1 for each serving.
White labels are for “premium items”, with the prices handwritten on them.
The initiative was launched at Hong Le Mixed Veg Rice Stall at the Koufu foodcourt at Plantation Plaza in Tengah estate on March 24 by Case president Melvin Yong and Koufu chief financial officer Chua Sher Lin. Senior Minister of State for Trade and Industry Low Yen Ling was also present at the launch.
Ms Low is MP for the Bukit Gombak ward of Chua Chu Kang GRC. Tengah estate will be absorbed into the group representation constituency under new electoral boundaries for the upcoming general election.
Mr Yong, who is also MP for Radin Mas SMC, said it is common to hear consumers complain about how much a meal costs after they have chosen the dishes they want.
The association hopes to bring on board other operators beyond Koufu in 2025. PHOTO: LIANHE ZAOBAO
“The dispute often centres on the ambiguity of the prices of the dishes on display. Having colour-coded labels will allow consumers to make informed choices and prevent any potential disputes over prices.”
Thanking Koufu for its partnership, Mr Yong expressed hopes that all economy rice stalls in Singapore would also work with Case to put up similar labels.
“It is important that we know clearly the price of what we are buying,” he said.
The association hopes to bring on board other operators beyond Koufu in 2025. Those that are interested can contact Case about introducing the labels.
Koufu’s Ms Chua said the initiative will help customers quickly recognise the category that each dish falls into, based on the coloured label.
“The pilot launch at the Koufu (in) Plantation Plaza will be a great starting point, with plans to expand to other outlets by 2025,” she said. “This initiative will benefit both customers, by making it easier to understand pricing and choices, and stall operators, by promoting fair and clear pricing.”
Ms Low, who is also Senior Minister of State for Culture, Community and Youth, lauded Case’s initiative to improve the way that prices for a popular staple like economy rice are displayed, in remarks delivered at the initiative’s launch.
She noted that three other outlets of Hong Le will put in place the new system by the middle of April.
“This system will ensure consumers are aware of the cost of each dish before selecting it,” she said. “You will know exactly how much you have to pay for your purchase. Every small step will go a long way in helping everyone better manage their budgets and keep costs down.”
She also said the Government welcomes and supports ground-up initiatives that promote price transparency.
“I encourage more companies to partner with Case to improve trading practices in their respective sectors. Together, we can build a vibrant and trusted marketplace that benefits consumers and businesses.”
