I have been using this product for more than 30 years and still love it for the following reasons:
1. Cleans really well. After a shower with this you can feel your skin very clean.
2. Smells natural and light
3. Works out a great lather so feels good
4. Knowing the ingredients are all natural and not tested on animals I like it
5. I used it as a shampoo sometimes and its great too
Only complain I have is it dissolves faster than normal soap but then for 55 cents a piece it's a great treat to your daily bath.