In my opinion, Dr Chee and SDP ran a very successful campaign this time round in BB compared to the one in Holland Bukit Timah GRC.
This time, they relied more on reaching out to the residents than merely speaking at rallies. You can see that Dr Chee wasted no time and used every single day of the campaign to knock on the resident's doors, meet them at Kopitiams, parks and homes to talk with them and ask for their support.
One of the right strategies that SDP has adopted in BB is to focus on the elderly. There are a lot of Chinese elderly people in BB and most of them have voted for the PAP in GE2015. There are a few reasons for their vote for PAP. One main reason is they all remembered the late LKY who passed away in March and so, most of the elderly folks in BB voted for the PAP in GE2015 because they wanted to show their 'honor' and 'respect' to the late LKY. Second, they voted for PAP because the PAP candidate, and I say this without any prejudice, is a Chinese. Elderly folks have deep-seated racial prejudices as most of them are still very much attached to their cultural roots. So, they would cast their vote for David Ong rather than Sidasivam. Third, the elderly people do not quite know Dr Chee as much as they know LKY. And what they know about Dr Chee is what was written negatively about him in the the mainstream media. The PAP knows this and in this BB election, they have used the ' character smearing' tactics through the mainstream media to remind the elderly folks once again of who Dr Chee is.
But, since the campaign started in BB, Dr Chee and his team had gone all out to connect with the elderly folks in BB. In the rallies, Dr Chee spoke up for the plight of the elderly folks and how, if he is elected, he will go and speak up for them. At the last rally, they even brought up Dr Chee 's mother on stage to show that Dr Chee cares for the elderly in BB as much as he cares for his mother .
I believe this strategy to reach out to the elderly in BB might tip the scale to Dr Chee's and SDP to a win in BB by election. In all fairness,he meant what he said and he will deliver his promises to the elderly and so, he should deserve to win.
If Dr Chee and his team won 33.4% in the last Holland Bukit Timah GRC GE, I think he and his team will be able to get better than that this time round at BB.