- Joined
- May 26, 2009
- Messages
- 17,247
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The biggest losers are the sponsors actually. Many of them complained about the lack or absence of advertising mileage as the event's outreach was only to a very limited group of countries. Many countries don't even about the YOG at all. I heard first-hand from some of the sponsors's local marketing heads that they were called to account by their head office as to why the YOG turned out to be a non-event and what benefits accrued to the sponsors in the end. The poor marketing heads had no anwers
Indeed the YOG was a colossal failure