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What SQ success? In the years when they were profitable, they made most of their money from selling planes. Because they keep ordering new ones to take advantage of cheap rates due to govt. guaranteed loans. Their profits from operations is good some years and not there in others. If you want them to compete one on one, they cannot. They have killed a lot of routes all over the world due to competition from chinese airlines.
Agree order big amount of plane when lunch be 1st few customer to commit to buy new plane and get big discount up to 30% off.
That what Emirate doing now.