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<TABLE border=0 cellSpacing=0 cellPadding=0 width=452><TBODY><TR><TD vAlign=top width=452 colSpan=2>Published March 31, 2010
</TD></TR><TR><TD vAlign=top width=452 colSpan=2>HP setting up design centre in Singapore
It will be part of team designing, building HP's global IWS portfolio
By AMIT ROY CHOUDHURY
IN another thumbs up for Singapore's electronics sector, Hewlett Packard (HP) said yesterday that it will set up an inkjet and Web solutions (IWS) global design centre here - its first outside the US.
<TABLE class=picBoxL cellSpacing=2 width=100 align=left><TBODY><TR><TD>
</TD></TR><TR class=caption><TD>Mr Joshi: HP will recruit top designers from the region and internationally to work at the IWS centre </TD></TR></TBODY></TABLE>HP's global boss for imaging and printing, Vyomesh Joshi, said that the centre, which at first will employ 50 people, will be part of a new team responsible for the design and development of HP's entire IWS portfolio for worldwide markets.
This announcement comes on the heels of last month's opening of the computer giant's HP Labs at Fusionopolis.
The IWS portfolio includes the Deskjet, Photosmart, Officejet and Officejet Pro and Retail Photo solutions.
Mr Joshi said that HP will recruit top designers from the region and internationally to work at the IWS centre here.
=> While Sporns go serve NS?
'The designers - including industrial, interaction and graphic designers, as well as ergonomic and human factors engineers - will drive the creation of innovative products and services.'
The centre will expand the capability and reach of HP's IWS design group in San Diego, California.
'The team in Singapore will create printing solutions for tomorrow, enabling HP to continue to offer best-in-class customer experiences,' Mr Joshi said, adding that the IWS is a big investment for HP.
'I think the important part is we absolutely believe that this (Singapore) is the right place where we can get talent.
'And I think the Singapore government wants to go after research and development, not just manufacturing. And that's why HP has set up first the HP Labs here and now this IWS.'
Mr Joshi said that the Singapore IWS will be organised into three areas. One will be around user-experience design that will research how and why customers use technology and what new needs technology can address.
The second will look at interactive design that will create intuitive new interfaces for products and services.
And the third will be industrial design, which will work on physical design and aesthetics to create 'iconic and highly desirable new products'.
Explaining the rationale behind this approach, Mr Joshi said that up to now, printing has focused mainly on things such as speed and resolution. 'These aspects have been pretty much standardised,' he said.
However, with the explosion of digital content and social media, the printer's function is changing.
'Instead of a printer linked to the computer, we are looking at it from the point of view that the printer will have a user interface, with which a user can connect to the Internet and use various applications to get content independent of the PC.
'The next innovation will come on the user interface. How we are going to connect directly to the Internet. How we are going to design our applications studio. How we can design an open application programme interface so that everybody can write applications for the printer . . . These things are very different from designing the electro-mechanical parts of the printer.'
The Singapore centre will look into these areas and come up with solutions for the global markets, Mr Joshi said. 'With the Singapore government's help and the kind of talent we can get here, we will continue to do important design and development work here.'
</TD></TR></TBODY></TABLE>
</TD></TR><TR><TD vAlign=top width=452 colSpan=2>HP setting up design centre in Singapore
It will be part of team designing, building HP's global IWS portfolio
By AMIT ROY CHOUDHURY
IN another thumbs up for Singapore's electronics sector, Hewlett Packard (HP) said yesterday that it will set up an inkjet and Web solutions (IWS) global design centre here - its first outside the US.
<TABLE class=picBoxL cellSpacing=2 width=100 align=left><TBODY><TR><TD>
</TD></TR><TR class=caption><TD>Mr Joshi: HP will recruit top designers from the region and internationally to work at the IWS centre </TD></TR></TBODY></TABLE>HP's global boss for imaging and printing, Vyomesh Joshi, said that the centre, which at first will employ 50 people, will be part of a new team responsible for the design and development of HP's entire IWS portfolio for worldwide markets.This announcement comes on the heels of last month's opening of the computer giant's HP Labs at Fusionopolis.
The IWS portfolio includes the Deskjet, Photosmart, Officejet and Officejet Pro and Retail Photo solutions.
Mr Joshi said that HP will recruit top designers from the region and internationally to work at the IWS centre here.
=> While Sporns go serve NS?
'The designers - including industrial, interaction and graphic designers, as well as ergonomic and human factors engineers - will drive the creation of innovative products and services.'
The centre will expand the capability and reach of HP's IWS design group in San Diego, California.
'The team in Singapore will create printing solutions for tomorrow, enabling HP to continue to offer best-in-class customer experiences,' Mr Joshi said, adding that the IWS is a big investment for HP.
'I think the important part is we absolutely believe that this (Singapore) is the right place where we can get talent.
'And I think the Singapore government wants to go after research and development, not just manufacturing. And that's why HP has set up first the HP Labs here and now this IWS.'
Mr Joshi said that the Singapore IWS will be organised into three areas. One will be around user-experience design that will research how and why customers use technology and what new needs technology can address.
The second will look at interactive design that will create intuitive new interfaces for products and services.
And the third will be industrial design, which will work on physical design and aesthetics to create 'iconic and highly desirable new products'.
Explaining the rationale behind this approach, Mr Joshi said that up to now, printing has focused mainly on things such as speed and resolution. 'These aspects have been pretty much standardised,' he said.
However, with the explosion of digital content and social media, the printer's function is changing.
'Instead of a printer linked to the computer, we are looking at it from the point of view that the printer will have a user interface, with which a user can connect to the Internet and use various applications to get content independent of the PC.
'The next innovation will come on the user interface. How we are going to connect directly to the Internet. How we are going to design our applications studio. How we can design an open application programme interface so that everybody can write applications for the printer . . . These things are very different from designing the electro-mechanical parts of the printer.'
The Singapore centre will look into these areas and come up with solutions for the global markets, Mr Joshi said. 'With the Singapore government's help and the kind of talent we can get here, we will continue to do important design and development work here.'
</TD></TR></TBODY></TABLE>
