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Chiobu Dr Charlene Chen Yijun is Cheng Li Hui's successor in Tampines GRC

She more chip and sexucated than TPL. I will vote for her. She is replacing Cheng Li Hui no ? So no fuck will step down from the GRC ?
 
Charlene Chen is an Assistant Professor of Marketing at Nanyang Technological University (NTU). Professor Chen holds a PhD and MPhil in Marketing from Columbia Business School, an MA in Clinical Psychology from Columbia University, and a BSSc with First Class Honours in Psychology from the National University of Singapore.

Professor Chen is a social and consumer psychologist. Her research programme focuses on how consumers’ various emotional and motivational states drive their behavior and shape their consumption experiences. Her work has important implications for how businesses can provide offerings and services that maximise customer value and optimise consumer well-being. Professor Chen's research has been published in leading academic journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Happiness Studies. Her work and commentaries have also been featured in press such as Bloomberg, BBC, The Business Times, The Straits Times, and Channel News Asia. At Nanyang Business School (NBS), Professor Chen teaches an undergraduate elective course called "Marketing Sustainability for the Next Generation."

Professor Chen has won both research and teaching excellence awards. In 2020, she was awarded the Social Science and Humanities Research Fellowship by the Social Science Research Council to study perceptions of socioeconomic inequality in Singapore. In 2023, she was voted by the students as the NBS Teacher of the Year. Professor Chen's consulting expertise includes Customer Experience, Strategic Relationships, Motivation Science, and Consumer Wellbeing.
 
Professor Chen's research addresses when and how consumers regulate their motivational and emotional states through consumption behaviour. She is also interested in the effects of socioeconomic inequality on consumer wellbeing.


2023 Nanyang Business School, Teacher of the Year (Undergraduate)
2019 Nanyang Business School, Teaching Excellence Award
2018 Nanyang Business School, Research Excellence Award
2018 LVMH-SMU Luxury Research Conference, Best Paper Prize
2015 Society for Consumer Psychology Annual Dissertation Proposal Competition, Honorable Mention
2014 Georgetown Institute for Consumer Research (GICR) Consumer Insights Challenge, Winner



Fellowships & Other Recognition

2020 Social Science and Humanities Research Fellowship, Social Science Research Council
2014 49th American Marketing Association-Sheth Foundation, Doctoral Consortium Fellow

Courses Taught

BM2517 Marketing Sustainability for the Next Generation
 
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