Trust Bank on track to be profitable around end of 2025 as revenue surges, says CEO
Trust Bank CEO Dwaipayan Sadhu said the lender is on track to reach its profitability target as it continues to grow its customer base and engage clients. PHOTO: TRUST BANK
Prisca Ang
Business Correspondent
Aug 29, 2024
SINGAPORE – Trust Bank expects to be profitable around the end of 2025, said its chief executive Dwaipayan Sadhu, as the lender continues to grow its customer base and revenue.
In the first half of 2024, the digital bank’s total revenue tripled, on the back of an increase in the number of customers to 800,000, according to data released on Aug 29. The customer figure is up from 577,000 a year ago.
But recent full-year financial results of the digital bank, which is backed by Standard Chartered Bank and FairPrice Group, paint a gloomier picture. Trust’s losses stood at $128.4 million in 2023, widening from the $124.5 million it incurred in 2022, according to its financial statement published in May. The bank announces its results for only the full year.
The lender is on track to reach its profitability target as it continues to grow its customer base and engage clients, Mr Sadhu told The Straits Times and Lianhe Zaobao at an event at Trust’s office in Robinson Road to mark the bank’s second anniversary.
“Profitability is a factor of both the number of clients and also how the clients are engaging with you. On both of these metrics, we are very encouraged by the trajectory,” he said.
Customers use Trust’s card 21 times a month on average, and over 35 per cent of them have used the card overseas, said Mr Sadhu. “These are parameters and numbers which really show us that we have become a part of the client’s life.”
Trust’s deposits surged from $1.2 billion to $3 billion in the first half of 2024, while customer loans and advances grew from $157 million to $486 million within the same period.
Since banks pay interest to depositors and earn interest on loans, an outsized growth in deposits could result in higher funding costs and weigh on a lender’s margins.
Mr Sadhu said the bank’s margins are healthy as it is paying interest to depositors in a sustainable way, and has also been investing deposits in interest-earning assets. He added: “From the beginning, our headline rates, while attractive, are actually much lower than others… We believe we have strong advantages in everything else, in proposition and experience, so we don’t necessarily need to be the highest in the market.
“As a result, the total cost of deposits that we have is lower than the returns that we get when you deploy these deposits, either in our own assets or in MAS (Monetary Authority of Singapore) bills.”
Total costs have also largely stayed flat, rising just 1 per cent from 2023, noted Mr Sadhu.
The cost of acquiring customers is one-seventh of that in the industry, he said, as many clients joined the bank “almost organically” from the FairPrice ecosystem and 70 per cent of new customers are referred by existing ones.
Phillip Securities Research senior research analyst Glenn Thum said that losses are inevitable for digital banks like Trust in order for them to gain market share.
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Trust also has the benefit of Standard Chartered’s deep experience in managing interest rates, he said. The lender has a full bank licence and faces fewer restrictions than its digital bank peers GXS and MariBank.
“It’s really in the middle between a traditional bank and a digital bank,” said Mr Thum.
Like incumbent players, digital banks are also increasingly focusing on investment and wealth management products, which will help them shore up fee income, he added.
Trust, for example, launched Trust+ in February to give higher interest and other perks to customers who have an average daily balance of at least $100,000 for the calendar month. Meanwhile, MariBank’s Mari Invest account gives 3.85 per cent a year, based on a past four-week return as at July 23.
Trust’s plans to further increase its base of customers include a new cashback credit card it launched on Aug 29.
The product gives new Trust customers an unlimited 1.5 per cent cashback on all spending, with no caps, until Dec 31. Existing customers get 1 per cent. Customers can also receive a quarterly bonus rate of up to 15 per cent on a preferred category, such as dining, shopping or travel.
Earlier in August, the bank launched two new flexible loan products. Split Purchase allows customers to spread credit card payments across three, six and 12 months, while Balance Transfer allows them to borrow for up to six months. Both products charge fees but no interest.
The Split Purchase product, for example, caters to customers who want to better manage their cash flow for smaller purchases that they may not need a loan for, said Mr Sadhu. “We have seen that these types of products essentially attract a very wide range of clients.”