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[TD="class: msgtxt"][h=1]New tourism ad tells Aussies to 'get lost'[/h]
Zenzen
inSing.com - 18 hrs 51 mins ago
<CITE>
A screenshot of the new 'Get Lost' ad.</CITE>
A new ad campaign by the Singapore Tourism Board (STB) has got some Singaporeans questioning whether it is offensive.
The 30-second ad is part of a new campaign launched by the STB on 8 March to promote Singapore to Australia, and will be shown in Australian cities including Sydney, Melbourne and Perth.
Themed "Get Lost and Find the Real Singapore", the ad depicts a number of Singaporeans showing off different aspects of Singapore and telling Australians to "Get Lost".
It begins with a Peranakan woman saying, "Hey you Aussie, you think Singapore's got no tradition? Get lost."
This is followed by two young women saying, "You think Singapore's all shopping centres? Get lost!"
Then a Malay satay seller appears and says, "You think Singapore's just chilli crab? Get lost lah!", followed by man holding a glass of wine, saying, "You think you know Singapore? Get lost!"
The ad ends with the tagline, "Get lost and find the real Singapore, your Singapore."
The ad has already caused some controversy as some think it is inappropriate for the ad to tell people to "get lost".
Some Singaporean netizens who have seen the ad comment that they found it "really awkward", "silly" and even "offensive".
A netizen, "wong5505" exclaimed that he did not understand the phrase "get lost", and had found the ad meaningless.
However, the STB has clarified with Shin Min Daily News that the phrase "get lost" is in fact not offensive to Australians.
See the ad here: http://www.youtube.com/watch?v=8t1_L7D7ZRg&feature=player_embedded
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[TD="class: msgtxt"][h=1]New tourism ad tells Aussies to 'get lost'[/h]
Zenzen
inSing.com - 18 hrs 51 mins ago
A screenshot of the new 'Get Lost' ad.</CITE>
A new ad campaign by the Singapore Tourism Board (STB) has got some Singaporeans questioning whether it is offensive.
The 30-second ad is part of a new campaign launched by the STB on 8 March to promote Singapore to Australia, and will be shown in Australian cities including Sydney, Melbourne and Perth.
Themed "Get Lost and Find the Real Singapore", the ad depicts a number of Singaporeans showing off different aspects of Singapore and telling Australians to "Get Lost".
It begins with a Peranakan woman saying, "Hey you Aussie, you think Singapore's got no tradition? Get lost."
This is followed by two young women saying, "You think Singapore's all shopping centres? Get lost!"
Then a Malay satay seller appears and says, "You think Singapore's just chilli crab? Get lost lah!", followed by man holding a glass of wine, saying, "You think you know Singapore? Get lost!"
The ad ends with the tagline, "Get lost and find the real Singapore, your Singapore."
The ad has already caused some controversy as some think it is inappropriate for the ad to tell people to "get lost".
Some Singaporean netizens who have seen the ad comment that they found it "really awkward", "silly" and even "offensive".
A netizen, "wong5505" exclaimed that he did not understand the phrase "get lost", and had found the ad meaningless.
However, the STB has clarified with Shin Min Daily News that the phrase "get lost" is in fact not offensive to Australians.
See the ad here: http://www.youtube.com/watch?v=8t1_L7D7ZRg&feature=player_embedded
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